Location and studios. Events, fashion, art, design, entertainment, fairs, convention. Creativity, projects and services  




How many times does a blackout in the area, an unexpected breakdown, a tropical storm that occur increasingly often in Milan, a connection error on the network that make electricity go out during an event, or worst, a live television show? Rarely, luckily. However those many or few minutes of blackout may cause countless and irreparable damages. Continuing the upgrade and improvements, Superstudio Più points out an important news: starting from September 2019, the large venue of via Tortona 27 will be equipped with an emergency generator that will give power to the spaces for events and will get rid of all risks connected with low voltage and lack of electricity.



2019 has been a year of great innovations for one of the most appreciated sportswear brands. C.P. Company, well-known brand founded by Massimo Osti in 1970, begins a new journey of renovation and growth that, starting from a permanent show-room of seven hundred square meters at Superstudio Più, foresees in three years new retail openings in Italy and abroad, with a particular focus on London. The company, whose’ success began long ago from the study of army uniforms made urban and “garment dyed”- the dyeing of an item of clothing, even of different materials, at the end of the manufacturing process, not using previously dyed textiles - today still rides the market thanks to constant innovation of technological processes that provide collections an unmistakable identity and with colour effects and surprising performances. Next step: offer to the retail of the new Milanese flagship store the “bespoke colour”, a custom-tailoring service on iconic clothing of the brand. 



An exhibition with many "never seen before" works inaugurates the autumn season of the MyOwnGallery. The "Paintings- Armani Ispired" by Flavio Lucchini follow each others like in a fashion show: jackets with square shoulders, lots of black and white, soft and slippery lines, divine dresses, very thin silouttes. The artist who first believed and supported the talent of a very young Giorgio Armani, interprets in his Dress Art the image of the great fashion designer, remembering the "fashion golden age", when one was the Fashion King and the another the King of fashion publishing.  
A sophisticated, almost rarefied exhibition that surprises: not only paintings with acrylic colors, but also material paintings where the dress seems to come out of the canvas with an unusual movement.
Opening hours:

Monday – Friday

h 10am/1pm – 2pm/6pm and on appointment
free entrance



Extremely reserved, unreachable, even algid: who is actually Giorgio Armani? The new book by Tony Di Corcia published by Cairo Editore, tries to answer this question by interviewing journalists, fashion designers and important figures of culture, top models, actresses, going through the steps of an extraordinary existence that begins with its own brand in 1975 that then originated an international empire. On 11th September h 6.30 pm, Superstudio hosts in MyOwnGallery the presentation of the book that according to the author’s will, concentrates on the man, narrating Giò’s (as his mother Maria used to call him) childhood, fondness, friendships, personalities, feelings.

Info: c.ferellafalda@superstudiogroup.com



Superstudio’s summer party has become tradition, the Super Summer Party. It gathers in the large garden at the entrance, clients, friends, collaborators in a different and cheerful evening. This year’s theme is the Moon. The actual born star, to celebrate 50 years since the moon landing. The moon theme will state in many ways, from the dress code to the lighting set up to lunar cocktails, these by today’s most trendy bartenders, along with a soundtrack that will blend traces of indie music with some from the 50’s, black rock, with local rap in a “masala” of surprising notes.

At the entrance of Superstudio in MyOwnGallery, at the same time as the Super Summer Party, an extraordinary opening of "Ghost_#5_ManOnTheMoon" exhibition, curated by Giorgio Racca and Pier Paolo Pitacco, Internationally renowned photographers reinterpret the Moon theme with different and not-for-granted styles.


Superstudio Più, 11th July.

By invitation only.



White, after the success of the January 2019 edition, the second step of the Man Fashion relaunch project begins. During Milan Men's Fashion Week, White Street Market opens its doors to both the sector operators and the fashion crew. Taking part in the three-day event at Superstudio are both large fashion houses such as Converse, Foot Locker, Fila and Vivienne Westwood, and fashion labels such as Wråd, Movitra, Vanta Design Studio, Fantabody. Three days of fashion with a busy schedule of  happenings, events, presentations and workshops.


Free entry with registration: www.whitestreetmarket.it

Superstudio Più - Via Tortona 27, Milan

Saturday 15 and Sunday 16 June: 10:00 - 19:00
Monday 17 June: 10:00 - 16:00

For more information: www.whitestreetmarket.it



Runway shows are back at Superstudio 13, bringing back the opportunity to present collections in the area for both Men and Women Fashion Week, entering leisurely in the calendar of the great runways and fashion events always more present in Tortona district, next to Armani, Fendi, Zegna, Moncler, and many other. And while Men Fashion Week in Milan is drawing closer and White Street Market will be on show at Superstudio Più, in Superstudio 13’s large space, a runway show by Spyder Korea well-known fitness and lifestyle brand, will take place.

Monday 17 June
Superstudio 13 - Via Forcella 13, Milan



An ambitious project by CLEVERCities: to promote and create between today and 2023 green infrastructures and innovative natural solutions. Superstudio has been pioneer of times, and in 2014 hosted on the Roof the first large urban vegetable garden in Milan, a green project by Fondazione Pistoletto, with the permanent “Terzo Paradiso” installation by the well-known artist. The project continued on the occasion of Expo2015 with the first paddy field on roof by Coltivare la Città association. The Roof Tour supported by CLEVERCities ends  right at Superstudio: on 14th June a guided visit from 5pm by Ambiente Italia in collaboration with ROOFmatters and Ordine degli Architetti of Milan.



Since 2014 our Roof has not only been an oasis of art and beauty with the "Terzo Paradiso" by Michelangelo Pistoletto, but also sharing with the social project SuperOrtoPiù. We are proud to announce an important award, the Rosa Camuna Award given to the soul of the "Cultivating the City" association, Tina Monaco, who coordinates a group of retired volunteers in the cultivation of the vegetable garden and who distributes the harvest to families residing in Via Ruspoli , in the Milanese hinterland. The award, established by the Lombardy Region, annually celebrates those who have distinguished themselves in the economic, social, cultural and sporting development of the region.



The best of the Superdesign Show is also on our YouTube channel.
Here's a taste!!


Superdesign Show 2019 on Italian Tv: www.youtube.com

PambianoTV, Viaggio al Superdesign Show: www.youtube.com

Lexus International, Lexus Design Event 2019: www.youtube.com


TV Moda: Superdesign Show 2019, Jo Squillo intervista a Gisella Borioli: www.youtube.com
For other videos consult our YouTube channel: www.youtube.com



Ghost Book, the new publishing and multimedia project on Italian author photography, founded by Giorgio Racca and Pier Paolo Pitacco, presents the exhibition "Ghost_#5_ManOnTheMoon", in collaboration with Superstudio.

Pier Paolo PItacco, art director, artist and in charge of graphics and contents explains: “Ghost presents original and uncommon stories, alternating great names and emerging young ones. The number 5 volume, just like the exhibition, is indeed dedicated to the 50th anniversary since the Moon landing. About ten authors (Gian Paolo Barbieri, Edoardo Romagnoli, Francesco Jodice, just to name a few..) describe their personal vision of the satellite with their photographs. An evocative and fascinating exhibition and a step to create a community that shares research of quality and that finds itself in a class publication”.

Durign the Milan Photo Week 2019, MyOwnGallery, Superstudio's contemporary art gallery, will host the "Ghost_#5_ManOnTheMoon" exhibition.


Opening cocktail Monday 3 June at 18: 30-21.00
MyOwnGallery - Superstudio Più Via Tortona 27, Milan

The exhibition continues until July 15th
from Monday to Friday 10:30-18:30

Free entry


For more information: ghostbook.it



Original or imitation, natural or bleached, slim-fitting or cigarette-straight, cropped or skinny... blue jeans are an icon of style and is regarded as the most versatile item of clothing, an essential evergreen in every wardrobe. 

It is no coincidence that Première Vision, company organising fashion and textile fairs from the 70’s, chose to celebrate it in all its forms with a great event dedicated to denim. With its 93 selected exhibitors, Denim Première Vision presents for the first time in Milan at Superstudio an unique edition of the show with a schedule full of laboratories, talks and workshops.


28 - 29 May 2019
Superstudio Più
Via Tortona 27, Milan


For more information: www.denimpremierevision.com



Over one thousand five hundred people were able to admire the immaterial exhibition of Toys by Flavio Lucchini, on show at Superstudio Più during the latest Superdesign Show. An important figure, considering that imaginary large sculptures appeared in the empty space only after downloading the FlavioLucchiniArt App and following the instruction given by Sense-immaterial Reality, author of necessary technology. The incredible exhibition that allowed to admire the art works in all its details and viewpoints and also take a photo with them, was very successful and aroused great interest, so much that a replayis already planned during the year in London and Dubai. However, before moving abroad, the “Unreal but real” exhibition by Lucchini will be back in Milan for the whole month of May, set up in MyOwnGallery.


Free entry


06- 31 May 2019

MyOwnGallery - Superstudio Più

Via Tortona 27bis, Milan


For more information: www.myowngallery.it




Launched for Design Week 2019, a large video wall that points out the entrance of Superstudio Più and invites you in. On screens that take up to 40,5 metres, an alternation of names and activities of the permanent occupants, schedule of the forthcoming events, news images and previews, create an enormous moving newspaper wall. It is the first installation of a kind, created by Wave&Co, whose director Manuel Maccioni described: “Tradition and innovation find the perfect bond in this gate that follows the entrance’s solid and pre-existing form and adds a technological element that encourages the image communication, grabbing passers-by attention.



A hundred thousand contacts to see Gisella Borioli’s brief interview on social Freeda dedicated to women who have something to say, is a very pleasing result. But nothing compared to normal performances by Freeda (a title that Italianises and makes the term freedom for women) a digital editorial project dedicated to women and especially feminists 4.0, describing stories of women beyond stereotypes that have broken barriers and contributed to the change of society. Two years from its debut, Freedom has over a million followers, thanks to all the unique and extraordinary women that presents, very much different from the standardises starlet model that rages on digital media and non.


To see the interview: www.facebook.com/freedamedia



13.000 sq.m of exhibiting spaces, 2 locations, 100.000 visitors and over 2.000 registered journalists just in 2018. All of this at SUPERSTUDIO, one of the most sought after and visited destinations of the milanese design week, that is reaching its twentieth year and that this year again renovates completely the SUPERDESIGN SHOW event, encoding the latest trends and the most significant proposals, with a whole-year round research. After launching the original format “less fair, more museum” in the name of quality and excellence, the forthcoming edition of the project by Gisella Borioli with the art director Giulio Cappellini, follows the usual mission ONLY THE BEST with particular attention to the INNOVATION&TRADITION theme. Tradition, heritage, top-notch handicraft, manual processing, organic materials approach innovation and the most cutting-edge technology with only one goal: simplify and make more beautiful, smart, eco-friendly our homes and our cities. Furniture but also automotive, intangible art exhibitions, 3D softwares, textiles, sophisticated “hotellerie”, outdoor...


Online registration required to get the entry pass, to print or display on smartphones at the entrance.

Registration link to download the pass: www.superstudiogroup.com/events


Press Preview 8th April, 10am-8pm
9th-13th April, 10am-9pm
14th April, 10am-6pm

Superstudio Più, via Tortona 27 - Milan
Superstudio 13, via Forcella 13/via Bugatti 9 - Milan



Twelve athletes, nine matches, three titles 
We have come to the eighth year of the historical joint venture created by the Italian-English collaboration, where some of the most interesting names of boxing, both prominent and emerging, compete in the match promoted by Matchroom Boxing Italy, Opi Since 82 and DAZN.
This time, Superstudio hosts live the new streaming platform the matches of the noble art.
Friday 8th March
From 6:30pm to 10pm
Superstudio Più-Via Tortona 27


For more information: www.matchroomboxing.com



Gisella Borioli, Owner-CEO of Superstudio Group and creator of the Superdesign Show, nominated Design Ambassador for Osaka city, presents the case history of Superstudio, international hub born in 1983 that has been the boost for the redevelopment of a whole district of the city.

The conference presents also:
– SUPERSTUDIO LOVES JAPAN: a journey through the most spectacular installations by brands, designers and architects from Japan that have exhibited at Superdesign Show, a speech by Chiara Ferella Falda, Director of Communication and Special Projects of Superstudio.
– TAKE A SEAT: a project born in collaboration with Asian Studies Group, Institute of Culture Osaka and Superstudio. The iconic chair of design, an idea for a cross contest Milan-Osaka, with final exhibition at Superdesign Show from 9th to 14th April.
March 1, 2019
5.30 pm
Knowledge Salon (Knowledge Capital) of Osaka 


INFO: Free entrance, reservation is required



WHITE will present the FW 2019/20 collections of over 500 clothing and accessory companies from all over the world. More than 27,000 visitors are expected, including press and professionals. To make an already rich edition of assets even more dynamic are the new projects, on stage from 22 to 25 February: GIVE A FOK-us, hub focused on the sustainable innovation of fashion; Knit Lab and Lounge | Sphere, dedicated areas, respectively, to the latest generation knitwear and to the homewear; Australian special guest Strateas Carlucci, winner of the National Designer Award and International Woolmark Prize. The brand premieres its collection in a special Superstudio room. White is the leading event for women's fashion, thanks to the partnership with Confartigianato Imprese, to the constant support of the Ministry of Economic Development and ICE Agency in the promotion of fairs, in support of the Italian Chamber of Fashion Buyers - The Best Shops.



Women's collections + accessories FW / 2019-20
Superstudio Più
via Tortona 27 Milano
22 - 25 February 2019

More info: www.whiteshow.com



Superstudio, pursuing the line introduced with the AUTISTIC/ARTISTIC project born with the “Art-Bazar” exhibition by Flavio Lucchini, hosts and supports a special day dedicated to autism and Asperger Syndrome, curated by CuoreMenteLab, Associazione Spazio Asperger ONLUS, Edizioni Edra.
Neurodiversity and creativity. Obstacles and talent in the Autistic Spectrum”, an event eagerly wanted by Gisella Borioli, consists in a series of meetings and conversations with researchers, doctors, professionals and artists with Asperger syndrome, who will bring their own experiences. The day ends with a presentation of the book “Guida completa alla Sindrome di Asperger” by Tony Attwood, published by Edizioni Edra.

Sunday 17th February
from 9am to 6pm
Superstudio Più – First Floor Space, Via Tortona, 27


For info: www.cuorementelab.it/evento/gmsa2019/ 

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