Location and studios. Events, fashion, art, design, entertainment, fairs, convention. Creativity, projects and services  




Mario Cucinella's projects, first preview at SUPERDESIGN SHOW 2016 in April in the BASEMENT of Superstudio, are displayed from tonight at Triennale in Milan as part of the "CREATIVE EMPATHY. URBAN MILAN: five construction sites by Mario Cucinella Architects" exhibition. The new UnipolSai building under construction in Porta Nuova, the City of Health and Research in Sesto San Giovanni, a new Art Museum in Corso Venezia, the new COIMA building in the Porta Nuova neighborhood and the New Surgery pole and Emergency Building of San Raffaele: five projects that will be presented under a new light with sustainability as main theme.



WHITE Milan extends abroad to discover the latest trends of the contemporary overview!
IT’S TIME TO WHITEroad show presents within a range of events a preview of top mix brands of the fair, among the most successful Italian brands and research designers, on the Far East market background.
A tour that began on 15 October, featuring, in the three important stages, Shanghai, Seoul and Dubai, and that will end on 17 November in the German capital city, Berlin.

info: www.whiteshow.it



Living in Milan during the Fashion or Design Weeks, conventions, festivals, events or just for tourism, business or culture? Superstudio launches its guest houses; new, central, elegant and comfortable, with many facilities and 24 hour assistance , very close or very well-connected to via Tortona. 7  apartments furnished between art and design are available to our clients for short periods, from 3 days up to 3 months (renewable), from 2 to 5 people.




Maria Cristina Carlini. Le ragioni del luogo/Maria Cristina Carlini. Purposes of place” is the new evocative solo exhibition by the sculptress; it is curated by Flaminio Gualdoni and is on display at MyOwnGalleryfrom 3 to 29 November.

On display, the visitor can admire several never seen before works next to some well-known sculptures made by using sandstone, wood and iron, as well as unique works on paper. They thoroughly define the artist’s work that is connected with her experimentation with different materials. 

Maria Cristina Carlini’s way of expression originates from her love for the earth, nature, man and his history, and combines past and present through works that transcend time.






Chepizza! Summons 17 among the most important pizza chefs, from Neapolitan school to the Nouvelle vague of North Italy, who will be in Milan from friday 28th until sunday 30th October to prepare their wonders. 34 tasty gourmet-style pizzas on show, but also show cookings, over 20 masterclasses, meetings and tasting arranged within five different theme areas to highlight the mixtures and to make a journey to discover various types of flours from stone grounded to gluten free ones, in the name of the best raw materials.




Superstudio Più transforms into a “beauty citadel” for two not-to-be-missed days, 21st and 22nd October, organized by GLAMOUR magazine. Not only top brands (Chanel, Dior, Lancôme, Shiseido, Mac, to mention just a few…) but also trends, live photographic set and talks held by personalities from the world of science, culture, art, show, carried out by Paola Maugeri. Many guests will be present in the hall: Carol Alt, Giovanni Gastel, Alessandro Preziosi, Franco Bolelli, Lella Costa, Stefano Seletti and many more.
An area will be dedicated to 11 Italian and European start-ups that represent the the future of the world of beauty whereas the fitness session is by Nike.

Free entrance.

Find out the complete programme of Glamour Beauty Show on:



The 11th edition of Yogafestival - the most important event about Yoga in Italy - will take place form the 14th to the 16th of October in the beautiful location of Superstudio Più (Via Tortona 27, Milano).

Between the guests of this 2016 edition: Stewart Gilchrist, Monica Bertauld, David Sye, Antonio Nuzzo, Gabriella Cella Al-Chamali, Benedetta Spada Bo Forbes, Laura Burkhart, Mert Güler, Sujit Ravindran and many others.





The Dress Totem by Flavio Lucchini at Milano Scultura - STEP ART FAIR 7-9 October at the Fabbrica del Vapore of Milan: the only Italian art fair dedicated to sculpture, at its seventh edition.

A selection of scultures in corten, iron, cast iron, bronze, imagined as totem dresses, pagan idols, divine presences, symbolic shapes, imperious figures witnesses of society.


Find out all Flavio Lucchini's sculpture on: www.flaviolucchiniart.com or on appointment in the Gallery archieve of the artist at Superstudio Più.



ECCENTRIC Art & Research is an art consulting company, dedicated to the distribution and commercialization, is pleased to invite you to "Naturalia et artificialia" first exhibition in MyOwnGallery from 12th to 21st October, with work by all twelve representative artists up to today: Ivana Adaime Makac, Jamie Allen, Tomislav Brajnović, Sarah Ciracì, Baptiste Debombourg, Gabriele Di Matteo, Federico Luger, Brian Montuori, Steve Piccolo, Anja Puntari, Axel Straschnoy e Massimiliano Viel.  Special guest Francesco Jodice.

Naturalia et artificialia were two categories with which the wonders exhibited in the cabinets of curiosities during the Renaissance were classified. In the context of this exhibition both concepts work as the common thread that brings together the diverse topics addressed by featured artists and artworks. The exhibition is also an opportunity for the launch of the Minority Report section, dedicated to promote young talented and promising artists, starting from the first selected artist, Carlo Gambirasio.

Info: www.ec-centric.eu



After the success of 2015 edition, with almost 22.500 participants, Cake Festival is back at Superstudio Più, even bigger and full of news: 3 Main Kitchens with 3 parterres of 100 seats will be the core of the event dedicated to the three main themes: BAKERY, ICE CREAM, DECORATION/CAKE DESIGN, for a proper itinerary …. of taste.
Again this year, many classes, workshops and live demonstrations by professional cake designers in the pursuit of creativity and a dedicated space to mothers and children with the Cake Festival Kids, an area for the little ones who want to experiment getting their own hands into sugar and icings.  

7 - 9 October from 10am to 7pm
Superstudio Più, Via Tortona 27 - Milan

Free entrance with registration on http://www.cakedesignitalianfestival.com/



Only few fashion exhibitions are able to propose so many new entries and trends at every edition, such as White, on stage at Superstudio Più and in other locations of Tortona district from 24th to 26th October. A pavilion with the coolest Chinese designers fills the whole Art Garden: partner of the China project is Andrea Panconesi, founder of the cult on and off line  boutique, LuisaViaRoma, whereas Jinnnn brand is the special guest of the area.

Break Time is an alternative format for the presentations, born from an idea of Mario Boselli, president of the The National Chamber for Italian Fashion for many years. «Break Time- explained Boselli- is between a static presentation and a live one. Not only for a few minutes, but “from…to …”, so buyers are able to touch the materials and talk to the designers”, in Superstudio’s art gallery, the MyOwnGallery.

A special project created with Ice, It's time to South, is otherwise meant to support designers from Southern Italy, particularly from Sicily, Calabria, Puglia and Campania, whereas the brand-new area Showroom, all light and wood, located at Superstudio Only New Brands @ White, first floor, hosts the collections by 24 brands at their first time in the milanese exhibition.

Handicraft is still a key appointment within White Studio - It's time to Contemporary Artisan, where the first Miac-Moda Italiana Aziende Contemporary, originated by an agreement with Confartigianato Moda, will be launched.


Info: www.whiteshow.it



The leading fair for sourcing in the field of textile, from clothing to fashion accessories, renews the annual appointment for Italian and international exhibitors, producers and buyers, gathered in a unique place full of new proposals in the name of diversification and innovation. Intersex Milan-Ready To Show is back at Superstudio Più from 7th to 9th September with an international show case for textiles coming from China, India, Bangladesh, Pakistan Mauritius, East Europe, along with made in Italy proposals.

For further information: http://www.intertex-milano.it



Back to Taormina. After having curated the artistic direction of Council of Fashion Designers Award, (RAI1 Tv prime time) in the early years of 2000, Gisella Borioli is back on stage of Taormina’s “Teatro Antico”, this time to receive the desired TAO Awards 2016 on 23rd July, price of Excellence as established Italian fashion and design personality.

The international event TaoModa, is organized by “Talenti & Dintorni” Association, and supported by The National Chamber for Italian Fashion, and Camera Italiana Buyer Moda that for three editions has been gathering top names from the world of fashion, design, journalism and also from show biz, culture, enterprise and science. The award was delivered by Brenda and Massimiliano Bizzi from White Show.

As a fashion journalist, Gisella Borioli has been in charge of some of the most prestigious trade magazines  (such as Lei, Glamour and Donna); as business woman, she founded Superstudio 13 and Superstudio Più, two cult locations in Milan for photography, communication and international events; Art exhibitions curator, TV show author, writer of fashion and trend books, up to the great success in design field as creator and director of the formats by Superstudio, Temporary Museum for New design and SuperDesign Show.



SuperDesign Show, a showcase open to the world of International design, a continuous research of top talents, a container of projects to be seen, appreciated, shared, purchased and…. awarded!
ADI Compasso D'Oro, the oldest and most influential international design award arisen by a Gio Ponti's idea, goes to Emanuel Gargano  and Marco Fagioli, in the “Design of living” category with “5mm”, the slimmest wall-mounted basin mixer designed together with Giampiero Castagnoli for Rubinetterie 3M. Emanuel Gargano made its debut at SupersDesign Show with a solo exhibition of great impact in Superstudio Più’s Basement (in photo) soon  achieving positive critics and standing out as one of the most interesting designers in design week 2016.  Marco Fagioli, on the other hand, designed the graphic and the exhibition “visual” of Mario Cucinella’s exhibition, a great architect who enlivened the Basement with its School of Sustainability.

Compasso D’oro  lifetime achievement award goes to Rodrigo Rodriguez, another top protagonist of SuperDesign: undisputed personality in the world of design (from C&B Italia to Cassina…) holds, among other positions,  the office of Chairman of Material Connexion Italia, the largest Italian database of experimental materials, a research in the centre of Materials Village, successful and high-visibility project  hosted in Superstudio’s Art Garden.



A swell of new entries, special events and new collaborations at White June (from 18 to 20), dedicated to women's precollections and menswear of research, on show at the historical Superstudio Più of via Tortona 27 and in the ex-Ansaldo spaces.
250 brands, among which Semicouture womenswear  stands out (project by Erika Cavallini) and Sankuanz menswear (designed by Chinese stylist Shangguan Zhe, finalist in 2015 of the Lvmh Prize).
New affinity exchange with Revolver fair of Copenhagen that presents 12 brand of Noth-Europe, whereas at Revolver (Copenhagen 10-12 August) 10 Italian brands selected by White will participate.
In the Wow-White on Web area by Highsnobiety, 10 stylists will be present, selected by the daily news website Highsnobiety, exclusively on sale on luisaviaroma.com.
Furthermore, the Time Award, in collaboration with Italian Chamber of Buyers, is back: on saturday 18 June two winners will be selected among 10 finalists of the contest.
with the participation of italian buyers chambers
A particular attention also to the special event dedicated to Vivetta, growing  womenswear brand; created in 2010 by Vivetta Ponti.


info on: www.whiteshow.it



Safari Tortona, an exhibition on the "creative district" by high school students of Brera and Poliedra Politecnico di Milano, illustrates at MUDEC a personal vision of the area transformation over the last thirty years. Gisella Borioli together with Michelangelo Pistoletto, answered students' questions by describing her role in the transformation of the area and how Superstudio 13 was born from a visionary intuition and, at a later time, Superstudio Più, driving force of development and attraction ability of the entire area, that has become over the years the focus point for fashion, art and design.
Michelangelo Pistoletto explained its vision in a bond between nature and science that turned into its Third Paradise sign, also visible in the monumental art work in Superstudio's roof. Mudec 25-31 May www.mudec.it



Mapic Italy, the Italian edition of the global leader event of the Real Estate is ready to go. Two days at Superstudio Più (May, 24-25) where retailers, developers, owners and brokers of the Italian real estate market will have the opportunity to enlarge  their network and promote their own projects. A wide dedicated exhibiting area is enriched by an intense program of conferences and events of networking that enable participants to examine business opportunities offered by Italian market.


Among market protagonists that will share with the public their own experience are Oscar Farinetti, founder of Eataly, Fabrizio Barale, Expansion Manager of Tiger Italia, Marco Della Piana General Manager of Tally Weijl Italia, Marco Almeida Senior International Expansion Manager of Parfois.


350 retails from 24 different countries will be present (including Qatar, UK, Japan,  Portugal, Canada, Russia, Holland, Ghana) Including Juventus Football Club, Dolce & Gabbana, Yamamay, Adidas Group, Sephora, Carpisa, Original Marines e Michel Kors.


Info: www.mapic-italy.it



A record edition for SuperDesign Show 2016:


130.000 total visitors (not considering evening events and cocktails)  +13% visitors
23.609 online registered visitors
2.270 international registered journalists (printed magazines, internet, radio and TV)
17.000 msq at Superstudio Più and Superstudio 13 (indoor and outdoor)
15.000 magazines @AT bilingual Italian/English
84 Exhibitors
18 countries (Belgium, Brasil, China, Denmark, France, Germany, Italy, Japan, Nederland, Poland, Spain, South Korea, Switzerland, Taiwan, Turcky, Ukrain, UK, USA)
72 people for staff, accueil and hospitality
36 media-partner magazines
2 restaurants, 1 bistrot, 1 juice bar, 1 lounge
586 bottles of Rosè Brut Valdo Floral Edition by Fabrizio Sclavi
5.850 juices of 2.200 kg pressed fruit
1 Milan Design Award, Best Engagement to AISIN
Online the new website: www.superdesignshow.com



Around the child's poetic borns the exhibition "Pop Dolls", the dolls-sculpture by the artist Flavio Lucchini, girls not women and women-girls, naive and provocative, colored resin, as a tribute to femininity blossoming. The exhibition, hosted in the basement of Superstudio during SuperDesign Show (12th to 17th April), also presents artist's unpublished drawings, maquettes and preparatory works. There is the opportunity to visit also the adjacent permanent Lucchini's Atelier, always at Superstudio Più, by appointment.





The SuperDesign Show based at Superstudio Più also extends at Superstudio 13, the studios in via Forcella 13 – via Bugatti 9 with PepsiCo exhibition “Mix It Up 2016”, an intriguing pop mix with design, music, fashion, culinary arts curated by PepsiCo Design in collaboration with Fabio Novembre, Karim Rashid, Lapo Elkann + Garage Italian Customs, Benjamin Hubert, Jeremy Scott, Design Group Italy, and many others.
In the courtyard of Superstudio 13, the installation of BlaBlaCar shows the effects of car sharing on the environment, with interactive infographics and a space for games and meetings.
Moreover Melissa Lounge welcomes visitors and transports them to the colourful and joyful world of the famous Brazilian PVC footwear, born from the collaboration of international designers such as the Campana brothers, Gaetano Pesce, Jason Wu, Jeremy Scott and Vivienne Westwood.
Light and creative food at Superstudio Cafè, and every day from 5.30pm  meetings and presentations about the application of biomimicry in design and architecture, curated by DDN.

Info: www.superdesignshow.com

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