With almost 500 exhibitors, the fashion contemporary fair White Milano is back to animate Tortona Fashion District from 28th February to 2nd of March choosing as Guest Designer Piccione. Piccione, the young maison that will debut in the area dedicated to  the Italian new look-new style. Rika is the special guest brand chosen for its clean/bon ton collections by Swedish designer Ulrika Lundgren. Successful Rentrée for Collection Privèe? RTW that launches the new collection after having been absent for six years from the scene. The offer of the fair in February completes with White Glasses, White Bijoux and White Beauty, the three collections dedicated to top research brands for eyewear, jewellery and perfumery. Tortona Fashion District, spontaneously born in 1983 from an intuition by Gisella Borioli and her husband Flavio Lucchini, who founded Superstudio 13 photographic studios, is  more than ever vital and strenghtens thanks to the new communication project in partnership between Superstudio and White.
In contemporary  to White, at Superstudio 13 the fashion shows Angelo Marani (27th February) and Ter et Bantine (2nd March)

WHITE SHOW MILANO
28 February – 1 March 2015: from 9.30 to 6.30pm
2 March 2015: from 9.30 to 5.30
http://www.whiteshow.it/tradeshow/white-february-2015/

Superstudio Cafè is now open with a new management, project of interiors by Michele De Lucchi and focus point for photography and Tortona Fashion District fashion system. Where it's easy to meet top models, fashion designers, famous photographers and superstars.
Wel-groomed menu, with high quality seasonal organic matter, hand-made cakes, delivery and catering. A point to eat well but also a space for photo exhibitions, private parties, birthdays, events. A warm bright natural interior, a green and sunny  oudoor area, free wi-fi and the hospitaly of Tommaso and Stefano, with their young team.
And next to it…. Superstudio 13's glamour, the world's most famous photographic studios.

info: info@superstudiocafe.com

"Personality who deeply influenced the world of publishing, graphics, culture and art, with vitality of  particularly communicative expressive language. Lucchini promoted italian fashion and design over the world  to the point of being considered the real inventor of the Made in Italy". This is the reason for the Art and Culture of Communication award given to the founder of Superstudio Flavio Lucchini, today an artist and in the past art-director of the most important italian fashion magazines, complete intellectual and creative talent, celebrated on the occasion of the Brand Identity Gran Prix. The TVN Media Group night honored the great protagonists of visual communication, identity brand and the creativity and design schools.

Visit: http://flaviolucchiniart.com/

They have amazed and enchanted the milanese  and international public getting also enthusiastic reviews by media for its unusual contents and noble charity purposes. “SOPRA IL SOTTO –Tombini Art raccontano la Città Cablata” " (Over the under – Manhole Art tells the story of a cabled city) is back from 24th February in Via MonteNapoleone and via S. Andrea, an exhibition of artistic manhole covers interpreted site specific by top italian fashion protagonists: from Giorgio Armani to Just Cavalli, from Moschino to Prada, from DSquared2 to Versace and many more. An open-air exhibition unique in its kind,  born from an idea by Monica Nascimbeni for Metroweb sponsored by Municipality of Milan  and in collaboration with Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion) and Oxfam Italia, which the proceeds of manhole covers auctioned by  Christie’s will be donated to. After the two previous successful editions dedicated to international street art, with art direction by Gisella Borioli, who invented also the title, this year it is the stylists' turn to end up on the street!

Via MonteNapoleone and via Sant'Andrea, Milan

February 24, 2015 - Jannuary 2016 (day and night)

Inauguration: Tuesday February 24 from 6.30 pm, on the road

Three months away from Expo Milan 2015, Superstudio presents itself to companies, associations and foreign countries with ideas, projects and opportunities for its "Fuori-Expo".
Gisella Borioli, Marco Mottolese, Stefano Pironi, Giacomo Biraghi and Claudio Migliavacca will address the issues of the most waited-for event in 2015 during the conference on tuesday 3rd February, followed by a guided tour inside the whole location.
This is aimed at giving an overview of opportunities and services that Superstudio offers on the great global event, in partnership with Gruppo Martini6 and Consorzio HERo, a hub offering specific services all over Italy to companies  operating over the six months of the universal exhibition.

Find out what will make your Expo event unforgettable

Promotional, advertising, merchandising products, the world of business and loyalties have their own dedicated event that renews itself year after year.  It is Promotion Expo Gift&Premium that is created by the Promotion Expo experience, for over twenty years the focus point of relation marketing.
The exhibition-convention, hosted with up-grading image at Superstudio Più on the 5th and 6th February, puts communication personalized object producers and communication agencies in touch with a focused professional target.
The event timing also affords to maximize business opportunities in view of Expo 2015, thanks also to the rich programme including conferences on sector issues, well-known lecturers and round tables.

Info: www.promotionexpo.it/

It is precisely the Dance Point at Superstudio Più to host Dimensione Danza's new showroom, brand full of energy and in continuous evolution that is elaborating unreleased and emotional projects. After the launch of the perfume, the first one by Dimensione Danza, and the D-Man project for mens wear, it launched the new showroom in a space that Superstudio has always reserved to dance, where shows, exhibitions, stages, performances took place and where well-known international dancers have been performing, such as Roberto Bolle. The luminous rehearsal spaces, just renovated by the architect Elio Di Franco are in perfect harmony with the fresh and sporty elegancy of the brand, directed by AD Alessandro Bastagli.

Dream, vision, innovation, passion and internationalization are the key issues of European School of Economics, prestigious Business School with six active campuses over the world (London, New York, Madrid, Milan, Florence and Rome), that choose Superstudio as the new Milanese headquarter. These are the same values that Superstudio Group incorporates in its DNA and that, with its two locations Superstudio Più and Superstudio 13, prove to be one of the most transversal realities welcoming great international initiatives, an attractive hub for innovative, eclectic and with borderless projects, that embraces the world of design, fashion and also ecomonics.

(Photo courtesy of ESE)

Among 27 male icons artistically captured by Giovanni Gastel in the "On the road" exhibition in via Montenapoleone there is also Flavio Lucchini, founder of Superstudio as well as a successful artist, known for its Fashion Art. it is exactly with him that Gastel, very young, made his first steps of his career as a photographer, when Lucchini was the art director and editor of the greatest fashion magazines.

Photogallery on our Facebook profile

Innovation, experimentation and contemporaneity are the key words to pick White January essential, once again, protagonist of the Milanese fashion week at the historical location of Superstudio Più.
From 17th until 19th January, 180 Italian and foreign companies bring their new entries into the limelight of the event with menswear collections and 50 womenswear previews. Guest designer is Maurizio Pecoraro with a preview of his new womenswear collection, while, this edition's new entry is WOW 0.15, a new section created in collaboration with Highsnobiety team, international magazine and opinion leader in the street research. Fashion, music and art intertwine in the new White DNA: the rapper Marracash presents  the new KG proposals, wear brand by the designer Bianucci; Saturnino, eclectic dj and designer, exhibits his eyewear line and Slam Jam stages the Metropolis project inspired by the 70's/80's London in collaboration with two promising artists. On monday 19th, a few steps away from White, the Superstudio 13 hosts the D.Gnak fashion show and presentations of the two brands Harmont & Blaine and Au Jour Le Jour.

Michelangelo Pistoletto’s SuperOrtoPiù, opened in April on the Roof of Superstudio, created a green oasis and a lively cultural agorà with events, exhibitions and meetings, gradually enriching with contents and projects, also regarding the social. During these months, vegetables grown thanks to retired masters of garden, are still donated to poor families in the suburb of Barona by COAAS Association’s social promoters of Milan’s Zone 6. The initiative, created and coordinated by Lorenza Daverio, aims to be the starting point for a vast re-birth with the project “Coltivare la città” (“Grow the City”), spreading social gardens in the suburbs, in full harmony with the main topic of Expo 2015: “Feeding the Planet, Energy for Life”.

Here are the reasons why Gisella Borioli has been awarded the "Ambrogino d'Oro" award, consigned from Giuliano Pisapia on 7th December, at Teatro Dal Verme:

“Entrepreneur, journalist, director of many fashion magazines, undisputed protagonist of Milan's fashion world. Gisella Borioli has significantly contributed to the strengthening of this key sector of Milan's economy and image with her work, publishing fashion and trends books and with initiatives such as the creation of "Superstudio", important communication and design company, and the first school of fashion journalism. Prominent figure in the city life, Gisella Borioli represents an example of how the passion for your own job can become an element of growth and development for the whole community.”

"The legend lives on" is Puritalia Automobili's appealing slogan, enterprise "made in Italy" that presents as worldwide preview at Superstudio 13 the newest 427 project. The Debut Party, on invitation only, will unveil on Tuesday 16th December from 6.30pm, on a first ever exclusive, the result of a fascinating project combining the italian passion for style and speed with the myth and power of the most famous American "Muscle Car".

Watch the video preview on:  http://www.puritalia.com/

After a career in journalism as a protagonist in the world of fashion started very young through major newspapers (Vogue, Donna, Madame Figaro and many others), a creative activity passed through projects for theatre and television programs for RAI and Mediaset and foreign channels, numerous books of fashion and costume, various initiatives and exhibitions of art and design, to Gisella Borioli is own the "invention" of the Design and Fashion District of Tortona area, the first example of a creative district in the city, born from the two poles Superstudio 13 and Superstudio Più. The two places have become the more lively and innovative icons of Milan, which have given answers to the unfulfilled needs of the city, hosting exhibitions, festivals and international events, with special attention to start-ups and young talents.

Gisella Borioli receives on December 7, at the Teatro Dal Verme, from the hands of the Mayor Giuliano Pisapia, the prestigious award “Ambrogino d’Oro” assigned by the City of Milan to the person, who have distinguished themselves for their contribution to city life. A wonderful tribute that came on the anniversary of 15 years of Superstudio Più.

45 thousand visitors, 5 thousand dishes served, 250 exhibitors and 300 chefs and taste artisans. The 9th edition of  Golosaria, culture and taste fair dedicated to life gourmands, closed more than positively after three intense days of events: 19 show cookings, 21 "lab" meetings, wine tastings and panel discussions in the "Agorà".

Success and interest also for the challenge posed by Golosaria to some restaurants in Milan to create some innovative "2015 Expo Dishes" conceived by the chefs to recount the gastronomic culture of Lombardy. Those dishes will be listed in the menus of the competing restaurants over the duration of Expo and the previous days. Many thousands visitors took part in the prestigious presentations: from the announcement of the 100 wines of Italy to the award ceremony for the 80 "protagonists of Golosaria 2015".

Watch the photogallery

"Life as taste, taste as lifestyle" is the subject of the 9th edition of Golosaria, the culture and taste exhibition that summons, in three not-to-be-missed days, the best Italian craft producers as well as new prêt-à-manger proposals combining the Italian quality with innovative menus in a alternative perspective of street food.
Golosaria's new entry is Choco Lounge, a space dedicated to the best chocolate to be savoured with fine spirits, along with food, wine and beer excellences of leading Made in Italy companies. Over fifty events - talk, cooking masters, cooking shows, labs, Grill Academy, Fumoir... - are foreseen for the most tasty cultural appointment in Superstudio Piu'.

Click here to buy your ticket.
For further information visit website www.golosaria.it

Two motorcycling stars at Superstudio Più for the launch of the new Yamaha R1 and R1M. Valentino Rossi and Jorge Lorenzo, guests at EICMA Yamaha Global Press Première, introduced Yamaha news in Milan's greatest hall, the Central Point of Superstudio. At the exclusive press conference also the CEO and President of Yamaha Motor Co. Hiroyuki Yanai was present.

Watch the Photogallery and the Video of the Première.

To re-experience the exclusive event discover the complete live

An extraordinary art project  accompanies the launch of the new Costa Crociere Diadema, the greatest ever flagship sailing under the italian flag. The "Queen of the Mediterranean" is embellished by 41 talents, some well-known, others emerging, and by so many as 190 original art works, selected by milanese curators duo Casagrande & Recalcati.

Among Diadema collection, "Collection" by Flavio Lucchini stands out, the digital painting with acrylic colours and gold-foil, a tribute to individuality, regality and freedom of expression that fashion offers to every woman. Walking through the majestic ship, the astonishing architecture dialogues with art, thus creating an unusual atmosphere on board that will enchant every guest.

5 good reasons to take part in Yoga Festival Milan's new edition:

• It is Italy's biggest and most influential Yoga event.
• For three days it gathers up the best international schools and teachers.
• It gives the opportunity to know and try out all the most substantiate types of yoga, with theme workshops and free classes.
• It presents a Yoga Movie review.

• The yoga offer completes with theme areas dedicated to kids, conferences, performances, food, bazaar, books, videos, music, songs, dance, ayuverda and holistics.

Check out the programme, the activities, the workshops, and the free classes on:
www.yogafestival.it/milano


Yoga Festival Milan


10-11-12 October 2014


Superstudio Più, Via Tortona 27.

Vogue Archive, Celebrating 50th Anniversary of Fashion...
says the invitation to one of the most desired  parties in the Milano fashion week. Thoughts fly backwards.
The birth of Vogue Italia, Condé Naste's iconic magazine in Europe, is in fact due to Flavio Lucchini's intuition and visionary talent. Designer and  first art-director, today chairman of Superstudio Group and well-known artist, who back in 1964, suggested to american editors to turn Novità magazine into Vogue Italia, thus tracing the "italian pathway" of the historical american magazine. An instant and clamorous success, that renewed the fashion publishing code "inventing" new graphic, new photographers, new journalists, new languages, as well as many new magazines. A success that the current director Franca Sozzani - who was called to Condé Naste by Flavio Lucchini, made her first steps from a very young age - has been able to stay and grow in time, instilling her personality.
Vogue Archive night is the opportunity to go back to those magical and unique moments of fashion as it used to be back then, right in the legendary adress of Piazza Castello 27, where everything started.