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2019 has been a year of great innovations for one of the most appreciated sportswear brands. C.P. Company, well-known brand founded by Massimo Osti in 1970, begins a new journey of renovation and growth that, starting from a permanent show-room of seven hundred square meters at Superstudio Più, foresees in three years new retail openings in Italy and abroad, with a particular focus on London. The company, whose’ success began long ago from the study of army uniforms made urban and “garment dyed”- the dyeing of an item of clothing, even of different materials, at the end of the manufacturing process, not using previously dyed textiles - today still rides the market thanks to constant innovation of technological processes that provide collections an unmistakable identity and with colour effects and surprising performances. Next step: offer to the retail of the new Milanese flagship store the “bespoke colour”, a custom-tailoring service on iconic clothing of the brand. 

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