29/04/2011

AWAITED DEBUT OF MIA - MILAN IMAGE ART FAIR - THE FIRST ART FAIR ABOUT PHOTOGRAPHY

Superstudio Più, often chosen venue for the start-up of events and fairs, showcasing for the first time their products on the Italian and international panorama, is pleased to host MIA - Milan Image Art Fair – from May 13th to May 15th, the first art fair in Italy dedicated to photography and video art. The event, invented by the art collector and curator Fabio Castelli, introduces a brand new artistic concept: each stand introduces the exhibition of one single artist, and each exhibition has its own pamphlet, that visitors can collect, making their own catalogue.
Workshops, meetings, panel discussions and lectio magistralis held by photography masters like Andres Serrano, Andrea Galvani, Dieter Neubert and Vàclav Macek. All this is MIA, an event not to be missed, a meeting point for professionals, artists, collectors and art lovers.

(photo: Nino Migliori, "il tuffatore")

Opening time: Friday, May 13th and Saturday, May 14th: 11 am- 10 pm / Sunday, May 15th:  11 am- 8 pm.
For more info: web: www.miafair.it      mail: info@miafair.it      ph: (+39) 02 83241412

18/04/2011

TEMPORARY MUSEUM FOR NEW DESIGN: A FIRST REVIEW

The Milanese design week has just ended and now it's time to assess numbers and results for Temporary Museum for New Design at Superstudio Più, Innovation/Imagination at Face to Superstudio Più (Spazio A) and Home&Spa Design at Superstudio 13, the three major projects, distinguished by the presence of very prestigious brands and designers, thus confirming Superstudio in its three declinations: "an absolute must… the hub of FuoriSalone … the event dedicated to raising the profile of new and edgy designers." (Financial Times, April 1st 2011).
The orderly and strongly qualified affluence of the first days, which greatly satisfied the exhibitors, gradually increased and substantially confirmed last year's figures: approximately 112.000 visitors, with 70 per cent made of professionals and with a 15 per cent increase in foreign visitors; approximately 2000 journalists, with a strong increase in terms of televisions from all over the world, attracted by the spectacular installations at Superstudio Più such as the light-sound-video interplay by Canon, the gigantic sculpture-lamps by Foscarini, the anthropomorphic sculptures made of screens telling the life of the others by Samsung, the OLED Saké Bar by Kaneka, the holograms by Cristalplant and the flying cars placed at a 20 meter height by Mini. 
To be highlighted was not just the technological soul of this edition but also the selection of outstanding and innovative products: the house with the external walls in concrete designed as pixel painting by Magnetti, the Japanese bathtub by Inax creating a very soft foam only with water and air, without using any soap, the experimental objects of the Swedish pavilion Svensk Form, the modular walls and the objects made of paper and cardboard by Molo, the haute couture carpets by Floor to Heaven, the Italian flag redesigned by Denis Santachiara for Domodinamica.
And more: the trend towards nature and naturalness with the Thai pavilion Dep-Thailand, the eco-friendly bamboo car by Kenneth Cobonpue, the indoor and outdoor furniture in wood and vegetable plastic by the New Zealand designer David Trubridge, just to mention a few.
There were also plenty of social moments with the parties by Cappellini in the Basement, the design area lounge dedicated to sampling food and wine by Prosciutteria King's in collaboration with Luca Nichetto and the presence of the most renowned names of the design world: Paola Navone, Koichi Suzuno and Shinya Kamuro (Torafu), Michele De Lucchi, Karim Rashid, Alessandro Mendini, Patricia Urquiola, Xavier Lust, Vicente Garcia Jimenez, Simone Micheli, Philippe Nigro, Alessandro Dubini, Denis Santachiara, Stefano Pirovano, Michael Koenig, il media art duo Mioon, Francesco Lucchese, Michael Young, Maarten Baas, James Irvine, Fabio Novembre, Marc Sadler and many more.
Gisella Borioli, creative director and CEO of Superstudio Group, says: "This year’s great success works already as an incentive for the next edition. Soon you will find on-line the invitation for the young creative designers from all over the world to present an edgy project for the Discovering section of the Temporary Museum for New Design of Superstudio 2012. Our lights on design and on upcoming new talents must stay lit up all year around."

16/04/2011

TEMPORARY MUSEUM FOR NEW DESIGN, A NOT-TO-BE-MISSED EVENT FOR FINANCIAL TIMES

An important confirmation for the third year of Temporary Museum for New Design comes from an influential international newspaper: Financial Times United Kingdom, Europe, United States and Asia defines the event of Superstudio Group "an absolute must", " the core of Fuorisalone" and also "the event dedicated to raising the profile of new and edgy designers". Along with the not-to-be-missed Superstudio Più, the prestigous British newspaper quotes the unforgettable Tortona district, where "more and more designers affiliated to the Fuorisalone are finding  their own venues".

The article is available on the following link:
http://www.ft.com/cms/s/2/56ceb1ae-5b1f-11e0-b2a1-00144feab49a.html#axzz1IfBPOJTj

15/04/2011

3 QUESTIONS FOR CAPPELLINI

Brief interview with the architect Giulio Cappellini, who knows very well the design evolution in Milan and in the Tortona area, by being, since the beginning of the phenomenon, one of its most brilliant and daring protagonists. 

Milan is the capital of international design?
Milan has been representing in the world a reference point for the international design for many years, the place where during the Design Week designers, architects, press, clients and opinion leaders meet. You can check out the new trends and lay out an overview of design and of the next future way of living.

Via Tortona stands as the focal point of the Milanese design week?
The fair area plays a major role but the events within the city are the beating heart of all that's happening. The Tortona area has been for over ten years one of the busiest and most lively areas, where you can find both young up-and-coming talents and well established companies. Tortona Design Week is an appointment for everybody, a moment of great opening from the design world towards the professionals and the public. Every year the high quality of the events renews a constant interest towards them.

Superstudio is the focal point of the design in the Tortona area?
Superstudio has been the starting point of the Tortona Design Week, a place where the first feeble yet incisive presentations of Fuori Salone took place and which in only a  few years became a focal point for all the April design events. With the creation of Temporary Museum for New Design at Superstudio Più, we wanted to reassert the interdisciplinarity of the project in all its varied meanings, from the most artistic one to the most technological one. Different companies operating in different fields are nowadays on display at Superstudio, with the common aim of explaining design to everyone. Important names naturally blend with new talents, in an ever-current and surprising representation.

15/04/2011

FLOWER WALLS - Temporary Museum for New Design April 12th-17th

Giulio Cappellini wanted flowers and colors to break the severity of the row of mysterious galleries in which are concealed all the 2011 design new trends.
Once again from the collaboration with the artist Flavio Lucchini and Paola Jannelli come the magic and high quality wallpapers 'Wallpaper on Demand (WonD)' by Jannelli & Volpi, expressly made for the Temporary Museum for New Design (Superstudio Più, via Tortona 27), where the artist's flowers blossom gigantic and unexpected, distinguishing the entire path.
The lighting installation, specially made by Foscarini, also plays on the same theme.
Flavio Lucchini's and Jannelli&Volpi's worlds are rich in suggestions and fancy. You can find their proposals for 'definitively customized' walls but also for furniture and décor accessories on the sites www.jannellievolpi.it, www.wallpaperondemand.it, www.flaviolucchiniart.com

15/04/2011

SUPERSTUDIOTV ONLINE IN REAL TIME

All the most renowned designers, architects, creative people are invited to the Design Theatre. There they will find a real television studio with a troupe always on the alert. SuperstudioTv is indeed born with on-air real time interviews only a click away. You just have to access the video section of our site www.superstudiogroup.com to find out the world revolving around the Temporary Museum event.
A project carried out with the collaboration of Televisionet: whomever wants to find out more can check out the complete interviews on the site of the first Italian web TV with a program schedule entirely devoted to the life-style world and its players.


www.televisionet.tv/it/canale/lifestyle

15/04/2011

MUSEUM NUMBER 3 - Temporary Museum for New Design April 12th-17th

Three years ago it seemed a crazy notion the idea of Gisella Borioli, CEO of Superstudio Group, to rename "Temporary Museum" the event, mainly devoted to business opportunities, which since 2001 has been hosting at Superstudio Più those design companies that chose to exhibit in the Tortona area, turned into the exhibition area complementary to the "Salone del Mobile" held in Rho, Milan.

It seemed crazy to place a contemporary museum as a reference point to build an exhibition with several brands, each with a quite precise and different identity and ask them to make a sacrifice by confining themselves into long and mysterious "galleries" instead of opening into wide stands, by giving up the giant external logos and replacing them with sober and uniform signs, by committing themselves to an artistic exhibition more likely to cause amazement than business, which aims at promoting more the project than the product. It seemed an absurdity the ambition to create an iconic, different, reflective, catchy, changeable, welcoming space, more similar to a museum although only temporary, than to a fair. But with the collaboration of Giulio Cappellini, brilliant and meticulous talent scout of smart people and beautiful things, as her partner and art-director, the project could be fulfilled.

The Temporary Museum for New Design of Superstudio, now celebrating its third year, is a success to be followed. All the companies on exhibition have become protagonists of the renovation and have worked to the utmost by introducing their new proposals within vibrant contexts and unusual installations. Every "gallery" conveys a true emotion that will move you. Starting with Canon, which with a graphic-artistic intervention starting from the outdoor (see picture) announces its pavilion where lights, videos, sounds tell us about the future of technology. The installation combines the talents of two teams of creative people/designers: the "Hikari no Shokki" (The Light Frame) by Torafu Architects on which float the images of "Hikari no Junkan" (Circular Light) created by the visual design studio WOW.

www.canon.com

15/04/2011

THE NEW ALCANTARA LINE - Temporary Museum for New Design April 12th-17th

What happens if Paola Navone, a real artist in the field of crossbreeding objects and materials, is called to interpret the latest collection by Alcantara, renovated this year by fashion patterns and unusual workmanships? It happens that the designer comes up with a surprising installation in which the velvety material is the pretext to talk about life-styles and living, reflecting habits and trends, domestic paces and aspirations, all combined with a dream-like set only she can create.
The "Alcantara for fashion" creativity is also in the Art.box, the showcase in via Tortona, with an installation of English fashion designers and designers and in the velvety hound's-tooth interiors of an elegant Jaguar.

www.alcantara.com

15/04/2011

A TRADEMARK - Tortona Design Week April 12th-17th

It is inspired by the old factories which in the past distinguished this area, abandoned factories nowadays transformed into locations hosting creativity events.
It is the logo of the Tortona Design Week, conceived by the designer Stefano Giovannoni, who precisely in an old factory building of the area has his home and his studio.
The new logo indicates and distinguishes the most significant presences of Fuori Salone in the Tortona and adjacent areas: prestigious locations, quality exhibitors, edgy projects, info or refreshment areas. Everything is coordinated by the Tortona Area Lab association which operates to give organized answers to the needs of the territory and of its operators.

www.tortonadesignweek.it

15/04/2011

A FASHION SHOW OF … CARPETS - Temporary Museum for New Design April 12th-17th

You enter, looking down to see the carpets and you find yourself absorbed in an atelier atmosphere. But here the models are not wearing clothes but the floor-haute-couture Limited Edition "dress up" by Michaela Schleypen for Floor to Heaven, such fashion, elegant and light carpets that you can wrap them around your body.

www.floortoheaven.com

15/04/2011

LIGHTS BRIGHTENING THE MIND- Temporary Museum for New Design April 12th-17th

The lighting function seems secondary in front of such boldness and fancy which turn lamps into luminous sculptures.

For Acqua Creation the lights are origami, floating molecules made of rice paper or merino wool and pure silk. www.aquagallery.com

Brand van Egmond interprets them by mixing art, fashion, allure and technology, until the latest proposal of a chandelier which incorporates small monitors broadcasting images of your history (in the picture). www. brandvanegmond.com

Bysteel uses steel as if it were paper infusing it with suggestive shapes, futuristic allure, mysterious carvings, bringing shadows to life. www.bysteel.it

14/04/2011

DESIGN FLAGSHIP HEROES - Temporary Museum for New Design April 12th-17th

The Italian flag, inevitable tribute to the 150 years of Italian Unification, revisited by Denis Santachiara, is the first sign of a not-to-be-missed exhibition.
Michele De Lucchi, Karim Rashid, Pierluigi Cerri, Alessandro Mendini, Angelo Micheli and Luca Scacchetti: the very best architects who made the history of design constitute the extraordinary team of designers of the new collection by Domodinamica, which launches the huge Milanese showroom, once already a fashion showroom. The exhibition awaits you on the first floor, at the exit of the main hall, right in front of the Dada Café (Temporary Museum for New Design, Superstudio Più, via Tortona 27).

www.domodinamica.com

14/04/2011

THE LIFE OF OTHERS - Temporary Museum for New Design April 12th-17th

Imposing humanoid sculptures with a hundred eyes. Hundreds of small screens open to people's everyday life, who in their room indeed day dream.
"Lead Me To Your Door!" is the project of the media art duo Mioon with displays by Samsung Electronics. Visitors unexpectedly find themselves in a hypnotic technological cave and enter in the digital humanism world. In this way new communication modes are created, following the basic philosophy of Samsung design: Easy Smart and Fluid Experience.

www.samsung.com

14/04/2011

THE VERSATILE BOOKSHELF - Temporary Museum for New Design April 12th-17th

You must be careful not to let it go unnoticed.
The 'tidbit' of a light, flexible and essential bookshelf is immediately revealed right at the entrance of the main hall, placed on the wall of the Info Point of Temporary Museum for New Design (Superstudio Più, via Tortona, 27).
Dressed only with the objects it contains, Bones is the first bookshelf made in aluminium and thin ceramic, a versatile and light framework designed by paolinidesign.
Bones is born from the desire of removing the excess: every details plays at the same time an aesthetic and mechanic function.
The result is an object that can be modified according to its owner's desire: you can store it up without waste, dismantle it and it is a 100% recyclable.

www.paolinidesign.com

14/04/2011

BOOKSHOP: TASCHEN BOOKS, STARCK TABLES - Temporary Museum for New Design April 12th-17th

The Taschen bookshop, the most renowned international publishing house of books connected to the image world, debuts at Superstudio. You can leaf through the books placed on the display tables expressly designed by Philippe Starck, a unique selection of art, design, architecture, photography and life-style books.

www.taschen.com

07/04/2011

BODY DESIGN - Innovation/Imagination April 12th-17th

The new MBT, a shoe designed for man's wellbeing, can be discovered and tried out with the latest Ari (meaning 'spirit' in Swahili) model, designed by Hermann Oberschneider, in the space The Mind Body Temple, a place of peace and energy conceived for Innovation-Imagination by the designer Stefano Pirovano.

www.mbt.com

07/04/2011

THE INTERPLAY OF MATTER - Innovation/Imagination April 12th-17th

Discovering that LG is not only mobility and high technology but also materials for the most varied applications.
A tunnel unwinding in whirling bends, walls to be touched to feel what they are made of, a never-ending surprise.
The LG Hausys products create different portals, each made with different surfaces, opening towards a new world.
In Vertigo, the project by Lucchese Design, objects, colors, materials and styles follow one another in a circular path granting the freedom to explore new shapes, new textures and playful sensations.

www.lghausys.com

07/04/2011

SELECTED OBJECTS - Innovation/Imagination April 12th-17th

Ideas follow one another, in the very long spectacular room located on the first floor of Innovation-Imagination.
Tidbits of creativity telling of talent and imagination in different fields where eclecticism and design are the common threads.
A few examples? In order: foldingchair by matteocasalegno, graphic carpet by Henzel, essential abat-jour by Pega Design & Engineering, rocking chair by Enko creatio, light-flowers in technological vase by Lagos, little chair for breast-feeding in public places winner of the contest promoted by Unicef Italia and ASL Milano.

www.byhenzel.com
www.matteocasalegno.com
www.pegadesign.com
www.enko-creatio.com
www.lagos.it
www.unicef.it

07/04/2011

A COSMIC LOUNGE - Innovation/Imagination April 12th-17th

An angular lamp lights up the dark of the cosmos.
The design boards the joint exhibition Creative Space Serbia which takes place in the imagination of the Space Centers, curated by Mirko Tattarini, orbitating platforms re-enacting in space the life on the earth.
The lounge theme brings to a public space crossroads of cultural exchange and hybrid and unconventional identities, where technologies identify new services and functionality for the users.
On display the winning projects of the competition promoted by SIEPA (Serbia Investment and Export Promotion Agency).

www.siepa.gov.rs, www.creativespaceserbia.com

07/04/2011

FROM OFFICE TO HOME - Innovation/Imagination April 12th-17th

Renowned international designers welcome the debut of NgispeN, the new brand created for the home-design by Gispen, one of the most important office-furniture Dutch companies.
Jerszey Seymour, Michael Young, Dick van Hoff, Maarten Baas, James Irvine, Jurgen Bey, Fabio Novembre, W.H. Gispen, Gerrit Rietveld, Wim Rietveld, Dirk vander Kooij and Seongyong Lee have all created a collection of innovative and classic pieces, such as the sofa by Michael Young (see picture).

www.gispen.com