15/04/2011

3 QUESTIONS FOR CAPPELLINI

Brief interview with the architect Giulio Cappellini, who knows very well the design evolution in Milan and in the Tortona area, by being, since the beginning of the phenomenon, one of its most brilliant and daring protagonists. 

Milan is the capital of international design?
Milan has been representing in the world a reference point for the international design for many years, the place where during the Design Week designers, architects, press, clients and opinion leaders meet. You can check out the new trends and lay out an overview of design and of the next future way of living.

Via Tortona stands as the focal point of the Milanese design week?
The fair area plays a major role but the events within the city are the beating heart of all that's happening. The Tortona area has been for over ten years one of the busiest and most lively areas, where you can find both young up-and-coming talents and well established companies. Tortona Design Week is an appointment for everybody, a moment of great opening from the design world towards the professionals and the public. Every year the high quality of the events renews a constant interest towards them.

Superstudio is the focal point of the design in the Tortona area?
Superstudio has been the starting point of the Tortona Design Week, a place where the first feeble yet incisive presentations of Fuori Salone took place and which in only a  few years became a focal point for all the April design events. With the creation of Temporary Museum for New Design at Superstudio Più, we wanted to reassert the interdisciplinarity of the project in all its varied meanings, from the most artistic one to the most technological one. Different companies operating in different fields are nowadays on display at Superstudio, with the common aim of explaining design to everyone. Important names naturally blend with new talents, in an ever-current and surprising representation.