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FAIRS

Superstudio Group, which can offer up to 8.000 square meters in Superstudio Più and approximately 2.000 square meters in Superstudio 13, in the garden and in the outdoor areas, has become over the past years the ideal location for small distinguished fairs and state-of-the-art "boutique" salons. In our spaces, these events - always interacting among fashion, art, design and communication - can find easily-customized areas, friendly reception and effective organization.

SUPERDESIGN /TEMPORARY MUSEUM FOR NEW DESIGN
If the Tortona area has become the beating heart of the Milanese "Fuori Salone" design week it is thanks to Superstudio which launched the event in 2001 by hosting, for the first time outside the Milan's Fair, the leading brands such as Cappellini and Via. Today Superstudio is in charge of promoting and leading everything that happens in the area: design, art, fashion...
A mix of research, avant guard, quality, internationality is at the base of the growing success of the design week of Superstudio that with the Temporary Museum for New Design and then with  SUPERDESIGN inside the Superstudio Più selects and collects top brands, great architects, the most important International talents, theme projects, museum-like installations, national pavilions, start-ups, self-design and all trends of living and inhabiting through specific and well represented projects. Only one direction, a contemporary common language, that values the national and brand identities, Italian excellences, innovation, the thinking “next”. Visit the section "Design" on the website.

WHITE
White is the fashion avant-guard salon that changed the way to make fair in the world. Conceived by Superstudio Più in 2002 by an idea of Massimiliano Bizzi and produced by MSeventy, White is the "citadel of fashion" that selects and goups trendy, cool and unconventional fashion companies from all over the world. Not only buiness, but also presentations, exhibitions, mini-fashion shows, events, meetings, and international surprises.
A great success of buyers and press, with 10 000 visitors on average, that doubles with the launch of WHITE Homme dedicated to the collections of clothing and men accessories and women pre-collections with more than 100 brands most of them international. And again the success with the special sections White Kids, White Kids, White Eyewear, White Beauty. For informations: www.whiteshow.it

AFFORDABLE ART FAIR (AAF)


Affordable Art Fair is the most important International fair for arts under 5000 euro that takes place every year in cities such as London, Bristol, New York, Paris, Amsterdam, Brussells, Sydney, Melbourne and Singapore. A solid international network that debuts in Italy in Milan at the Superstudio Più (on February 2011). AAF involves high quality Italian and international galleries that create a relaxing, funny and unconventional route, where collectors and art lovers can admire the works of art selected and proposed at a reasonable price.
For information: www.affordableartfair.it

MIA - MILAN IMAGE ART FAIR
Great debut at Superstudio Più for MIA - Milan Image Art Fair- the first art fair in Italy dedicated to photography and video art (may 2011).
The event, invented by the art collector and curator Fabio Castelli, introduces a brand new artistic concept: each stand introduces the exhibition of one single artist, and each exhibition has its own pamphlet, that visitors can collect, making their own catalogue.
Panel discussions and lectio magistralis held by photography masters, workshops and an editorial section about photographic book.
The greatest event for professionals, artists, collectors and art lovers.
For more info: www.miafair.it

TASTE OF MILANO
Superstudio Più turns into a citadel of taste and flavour,  hosting  Taste of Milano. A unique event, where it is possible to taste, in one location, in different restaurants, innovative courses accompanied by good wines, prepared by the top Italian chefs.
However, that's not all in plan for Taste of Milano: showcooking and masterclasses, wine tasting, blind taste, workshop, cake design and many other presentations, all at an affordable price.
Info on: www.tasteofmilano.it

GOLOSARIA
Golosaria is a prestigious exhibition of culture and taste, conceived by Paolo Massobrio and Marco Gatti, placing the best italian handcraft producers in the limelight, selected from the book Il Golosario.
Three days summoning thousand of both amateurs and operators  (producers- restaurateurs -wine bars and shops) from all over Italy, but also international buyers,in the name of Italian taste,expressed in its trendiest features: identity, creativity, well-being, traceability and community.Food, wine, roundtables, laboratories, show cooking and a lot of flavors and events.
Info on: www.golosaria.it

 

OTHER INITIATIVES
Superstudio Più is often chosen for the start-up of events and fairs, showcasing for the first time their products on the Italian and international panorama. Superstudio has hosted the first editions of MINT, Milano International Antiques and Modern Art Exhibition, a prestigious unique and exclusive exhibition, devoted to antiques and modern art; About J, the ultimate jewellery event, organized by Vicenza Fiera; AAM, the first Accessible Art Salon held in Milan, capable of mediating among independent artists, young galleries and people with no conceptual barriers; Unicité, market exhibition of vintage craftwork and fancy goods; Fa' La Cosa Giusta, fair on sustainable consumption, which has been visited by ten thousand people per day; Un libro a Milano (A book in Milan), the first city show of small and medium independent publishing houses; Change up!, small fair dedicated to eco-sustainability and consumer awareness; Student's Fair  "CAMPUS ORIENTA" dedicated to the university  formative and professional orienteering organized by Class Editori network.

 

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