Superstudio Group
Location and studios. Events, fashion, art, design, entertainment, fairs, convention. Creativity, projects and services
FASHION VILLAGE AT SUPERSTUDIO
WHITE
Among the fixed appointments held at Superstudio, there is White, cutting-edge and very successful fashion exhibitions devoted to research and creativity (Woman in February and September; Man in January and June).
White is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists who consider the fair a valuable take-off field.
Thanks to a strong buyer-oriented strategy, White is attended by more than 20.000 buyers from the most important multi-brands in the world and about 1000 journalists; White is a prestigious platform for niche brands and the ideal stage for all those italian and international companies which recognize themselves in the White character, made of creativity, research and eco-ethical commitment.
White has come a long way since its first edition at Superstudio Più in 2002, amazing for accuracy and taste by its founders Brenda and Max Bizzi in setting up the exhibition, inventing the first concept of creative fair. Over the years, White has grown up so much in prestige research and quality to become the world’s most important contemporary fashion fair, reaching in 2017, 500 exhibitors in the three adjacent locations of via tortona , adding at the end of the year a new location using various spaces in the courtyard of number 31, and one more day than the usual timing.
TOMORROW
Superstudio 13, in via Forcella 13, opens its doors to Tomorrow showroom, with fixed appointments, four times a year at the same time as the "hot" fashion weeks. Not only a showroom, but also the first global multi-service structure with headquarters in the four fashion capitals (Milan, Paris, London and New York) Tomorrow is an international platform able to put designers into contact with buyers, logistic distribution services, financial support as well as strategic development and communication. Next to well-known brands such as Marni, Frame Denim, Iris van Herpen, Oamc, Markus Lupfer e Tommy Helfiger, there are also young talents tracked down from all over the world, with an strong scouting activity that Tomorrow dedicates to many resources and energy.
FASHION RUNWAYS
Superstudio Group, in the big halls in its two locations of via Forcella and particularly of via Tortona, hosted the most important and cutting-edge fashion shows (the halls have a seating capacity from 400 up to 1500 people), state-of-the-art "boutique" salons, temporary fashion showrooms and renowned brand outlets.
The possibility of providing easily-customized halls and all the necessary assistance, has allowed to create an alternative and complementary centre to the Milan Fair, demanded by the most important Italian and international designers.
Among the fashion shows hosted at Superstudio, there are names such as Valentino, Roberto Cavalli, Emilio Pucci, Alexander McQueen, GFF Ferré, Missoni, Marni, Etro, Costume National, C'NC, M+F Girbaud, Nicole Farhi, Issey Miyake, Byblos, Romeo Gigli, Carlo Pignatelli, Dirk Bikkembergs, Hugo Boss, Carlo Pignatelli, Neil Barrett, Alessandro Dell'Acqua, Exté, Simonetta Ravizza, Gas, Freddy, Braccialini, David Fielden etc.
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