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All news, events, interviews, editorials are on@AT SUPERSTUDIO MAGAZINE, bilingual quarterly born on the project and direction of Gisella Borioli, now also becomes a digital magazine. A new smart version, continuously updated with new content every day, fast and diversified among news, articles, interviews, photogallery and much more. 

@AT SUPERSTUDIO MAGAZINE tells all the events, exhibitions, fairs, special guests, festivals open to the public, trends, innovations, new projects produced or hosted at Superstudio, and the most interesting initiatives in Milan and around the world. With an eye on Dubai, the city of the future, where Superstudio has been present for some quite time.





A thought that Superstudio willingly addressed to many citizens who, needing them, do not find these medical devices  now essential for every movement and that will be required also in the early times of the post-coronavirus for the more normal activities.
Imagining  operators who will accompany the doctors in the new hospital just inaugurated in record time at the Fair, and the many people who will not be able to get them, we have offered them to the Mayor Sala and to the Councillor of the Municipality of Milan Rabaiotti and to the Civil Defence. They will be delivered in the next few days to the Hospital of the Fair and to the ‘Enzo Jannacci' Hospitality House, to the Saini sports center converted into a shelter for homeless and at the center set up in Porta Romana port of call  to lighten Casa Jannacci ensuring the protection of all guests. 
We are pleased to have been able to contribute a little help to our city and to the safety of its weakest inhabitants.
Superstudio Group    Superstudio Events



No words are needed to express how Superstudio and its people are involved and aware of the very serious health emergency of Covid-19. 

The bright Italian flag on the ledwall of our entrance is a thank you, a symbol, a sign of hope for everyone and in particular for those who take care of us.



"Despite the crisis, despite the uncertainty, despite the fear, we continue to believe that the appointment with Design in Milan will be - whenever it is - a moment of redemption, trust, beauty, progress, sociality. We are working to return at the beginning of summer with a renewed, sparkling and exciting Superdesign Show, together with the districts of Milan and the Salone. But also ready to propose real and virtual innovations that will make our event even more interesting and irreplaceable. With the presence of large global brands that are wondering about life and the environment. With a stroll through the cultured and technological proposals of the contemporary East. With an endless roundup of young international designers. With a special on Women Designers in the year dedicated to female creativity. With Supercampus, how to study and work together. With talks, meetings, opportunities and much more. Along with our exhibitors, all on our side.
No digital substitute can give the magic and the involvement of "live" event".
Gisella Borioli, founder Superstudio Group and creative director Superdesign Show



"It is precisely in the most difficult moments that tension must not give way and creativity must always think of the future.

Superstudio Più in an open, eclectic space, always ready for new interpretations and transformations. And SuperDesign Show, the Milan Design Week event that kicked off the Fuorisalone in the neighborhoods twenty years ago, will be full of surprises to the next appointment .
The new layout for the design event will have as its main theme red, which will connect, sometimes on the walls and sometimes on the floor, the different installations. Suspended lights in the air will create a magical effect.
Never before has the task of design been to create beautiful projects but above all to make the audience dream!"

Giulio Cappellini, art director Superdesign Show



Further to the decision of the Mayor of Milan Beppe Sala and of the board of Federlegno, to postpone the Salone del Mobile to 16th– 21th June, event with which we are strongly connected for many years now, we have decided to follow the same decision.
Superdesign Show will be postponed to 16th- 21st June, with VIP & Press Preview on 14th- 15th June.
The city and organizers’ top management are solid and motivated, and are promptly working to overcome the global difficulties that are temporarily conditioning all of us.
We are confident that this postponing may be an opportunity to continue to work serenely, building an even bigger, special and significant edition 2020.




Greta Thunberg proved how much strength and courage a little Asperger girl can have, up to raising awareness and mobilise young people from everywhere around the world, therefore our future. Also Superstudio is on Greta’s and young Aspies’ side : boys and girls superior intelligence and strong emotions, able to focus on a target and follow it through, with no distractions and with determination. Girls and boys with weird behaviour, usually highly creative, as demonstrated at the fist “Autism and Creativity” convention held at Superstudio last February during Autism Global Day that summons actors, directors, writers, illustrators, artists, digital technicians all talented Aspies. To show how diversity is a value and getting to know each other helps self-fulfilment and the achievement one owns’ desires. On the 16th February, for the same anniversary, once again at Superstudio Più, with a new convention, organised by Spazio Asperger Onlus, CuoreMenteLab and the specialised publishing house Edra.

For information please contact: formazione@cuorementelab.it



Flavio Lucchini, artist and founder of Superstudio, on exhibition in Dubai with both well-known and  original artworks. A solo exhibition strongly wanted by Oblong Contemporary Art, art gallery created in the residential district Bluewaters Island by Emanuela Venturini and Paola Marucci, an artistic and cultural exchange programme between Dubai and Italy (with headquarters in Pietrasanta) in collaboration with MyOwnGallery, Superstudio’s contemporary art gallery.


For more info: www.flaviolucchiniart.com



Affordable Art Fair, the fair that made us discover and rediscover the love for contemporary art collection, is back at Superstudio Più. Over the past ten years, 423 galleries participated with more than 120.000 visitors for a turnover of over 12.000.000 Euros sold works. For 2020 edition, on schedule from 7th to 9th February, over 82 galleries will participate with a single proposal: artworks by emerging and well-known artists, from painting to photography, from sculpture to graphic with artworks under 7500 euros. Visitors will dive in the world of art with the latest trends and a side schedule full of entertainment. Alongside Affordable Art Fair, MyOwnGallery, Superstudio’s art gallery, will stay open the whole weekend with THE PIECE (PEACE) MAKER solo exhibition and special and with the special guest of the artist FLYCAT: indisputable ancestor of the first generation of Writing and Hip Hop culture in Italy, showcases more than 100 artworks among paintings, sculptures, drawings, art design objects, video...


7th - 9th February 

Superstudio Più, via Tortona 27 - Milano





Books, exhibitions, conferences, debates and presentations are back on stage during the “Salone della Cultura”, annual appointment dedicated to print media for the forth year in a row back at Superstudio Più.
Two days during which writers, publishers, collectors, and amateurs ones may move from the new book to the illustrated one up to the antique, in the sectors of Narrative, Children, Essay Orientalistic, Comic Books, Artists Books, Art and Illustrated books, with over 500.000 titles in total.
The event in this year’s event are the various art exhibitions including the one dedicated to the tenth anniversary of the death of Milanese poetess Alda Merini, Obey with its portrait of Barak Obama and more art works and 37 illustrated figures of “Le avventure di Pinocchio” by Fabio Sironi.



Saturday 18 – Sunday 19 2020-01-15
10am– 7.30pm
Superstudio Più
Via Tortona, 27 – Milan




Since 2000, debut year, everybody has stopped by the great spaces of Superstudio Più, former-General Electric, and Superstudio 13's photographic studios. Protagonists of architecture and global design, top furniture and applied technology brands, world's archistars and young designers running towards success, authors-craftsmen and either well-known or experimental artists. They are the authors of the iconic pieces that marked our time and spectacular "mise en scène" that became the hallmark of design at Superstudio according to the “less fair and more museum” concept. Almost twenty years of exhibitions on over 17.000 sq.mt and having launched the idea of the Fuorisalone spread over the district and then in the whole city, deserves a book that analyses the phenomenon, reminds the stages, celebrates the protagonists, establishes the icons. SUPER DESIGN 2000/2020, written and curated by Gisella Borioli with Giulio Cappellini, will be presented at the forthcoming Superdesign Show in June. 



La Moda in altro Modo” lands on Youtube, images and testimonies on the golden years of Italian fashion in which Flavio Lucchini has been creator and protagonist as art director and creator of magazines. Project by Gisella Borioli with direction by Giovanni Gastel, the film is a visual and complementary story of the autobiography “Il Destino – dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista)" by Lucchini.
A fascinating journey marked by social, costumes, taste and socio-politics changes transformations which Lucchini interpreted through his magazines and his art. Fundamental steps. The 50’s of New Look by Dior: Lucchini creates Fantasia. The 60’s between Haute Couture and Beatles: Lucchini designs Amica and transforms Novità to Vogue. Protest movements of the 70’s and the beginning of pret-à-porter, the publishing revolution by Lucchini with Oliviero Toscani to give evidence of the new society with L’Uomo Vogue and Lei. The 80’s: establishment of the designers made in Italy. Lucchini creates the antagonists of “Vogue” Donna and Mondo Uomo.
Top models become stars. The Minimalism and Individualism of the 90’s: Lucchini turns fashion into art with his Dress Art. 2000: fashion changes radically, with the appearance of mass fashion, e-commerce and fast fashion, Superstudio Più is born, among fashion design and innovation. Lucchini leaves publishing and dedicates to his Dress Art.





“I am 50. Hard for me to believe it, I say this because I’m still the same, I still have my Dodgers baseball cap, coloured hands... I still get excited when I am given a new Hot Wheels as a present, I still get emotional when I look back at photos of my friends who have gone away too soon; this is the spirit that guided me up to now and it’s the same one that brought me back to MyOwnGallery of Superstudio, with my solo exhibition...”. “THE PIECE (PEACE) MAKER” it is not just an exhibition, but a celebration of “Underground Culture” by Milanese artist Flycat, an indisputable forefather of the first generation of Writing and Hip Hop culture in Italy. To celebrate his 50th birthday and 36 years of artistic career, 100 art works including paintings, sculptures, drawings, and much more, narrate the story and philosophy of the “Urban Art” cultural movement, with the important curatorship by Francesca Alfano Miglietti (FAM). The theme of Letters inserted into an urban fabric - never mind if in Milan or in New York - takes shape through different art works such as urban maps that narrate overlapping stories. 


MyOwnGallery - Superstudio Più
via Tortona 27bis,
17th January – 16th February 2020
MON - FRY; SAT and SUN on appointment
h 11.00 – 18.30

Weekend with the artist SAT 8th - SUN 9th February, during Affordable Art Fair; SAT 15th - SUN 16th February
For more information: www.flycatarte.com



It is the award that Italian event-industry looks forward to all year long. The Bea Awards is the appointment that, for sixteen years now, elects the best services in several categories of events promotion of organisation.
At the end of November, the announcement of the winners for 2019 on stage at The Mall in Milan. Surprisingly, for Superstudio: double first award to Superstudio Più both as best “venue” in general and as multi-purpose space. Valeria De Grandis and Martina Cinquegrana, two collaborators of Superstudio Events, have collected the two yearned for trophies. Career award to Daniele Zambelli, founder and CEO of Simmetrico, a net of creators with International branches that for years has its headquarter at Superstudio 13.



An in-depth interview of Katie Holmes for Elle UK December edition: from the iconic show of the 90’s “Dawson Creek”, to super stylish little Suri, the child born from marriage with Tom Cruise (who she never mentions), up to her jobs as actress and, today, as director and producer too.
In Milan for Fashion Week, Katie has been a guest at our studios where she posed for the cover and shooting for Fendi, whose fashion show she attended as special guest. All photos by Daniel Clavero.



The "ORGANISMI e HARMONIE" exhibition presents a hybrid collection between sculpture and design belonging to Kim Seung Hwan's last decade production, outlining the new aesthetic direction undertaken by the artist, designer and cultural entrepreneur. The exhibition curated by Martina Corgnati, highlights elements as artifice and nature, modernism and archaism that reunite in the geometric and mathematical laws and emphasizes the impeccable dominion of the Korean sculptor of plastic materials, from bronze to polystyrene to stones.
Kim Seung Hwan began his career in the nineties in Pietrasanta where he attended the Academy of Carrara, then he continued his journey in Asia. In 2008, with his wife Lanki Jung, he founded the great center of contemporary art Dio Art Center, which hosts and produces exhibitions, installations and film shows dedicated to Italian and Korean authors.
After almost 30 years for his return to Italy and Europe, the artist has chosen the MyOwnGallery gallery at Superstudio, a preview of the next stage during the Milan Design Week 2020.
MyOwnGallery - Superstudio
via Tortona 27, Milan
from November 15th to December 11th, 2019
Tuesday - Sunday from 11:00 a.m. to 19:00 p.m
For more information: http://kimseunghwan.kr/



An International event dedicated to men. Superstudio will be “the place to be”, an area where you can let your curiosity run wild and treat with a moment dedicated to yourself; trim the beard, try on tailor-made clothes, taste spirits and fine cigars. Three days entirely dedicated to men’s passions in all its forms. Many top brands are present at Man’s World Winter Edition, creators in the luxury wear, such as E. Marinella, Albeni 1905, Carlo Alberto, of health & beauty, food & beverage, technology, sport and motors. Over 60 exhibitors including small artisans and professionals that describe their own brand to guests in a direct and experiential way.


From 28 november to 30 december
Superstudio Più - Via Tortona 27, Milan

For more information: www.mansworld.com



Espresso coffee, mocha, Neapolitan or American, in capsule or decaffeinated, the coffee ritual is art and pleasure at the same time. From the persisting scent of roasted beans to the intense and creamy aroma that emanate from the cup, this is the “blend” that “The Milan Coffee Festival”, international event dedicated to handcrafted coffee and its numerous variations, wants to offer. A celebratory event unmissable for all coffee lovers, professionals and operators in the sector. Visitors will have the opportunity to participate in a series of tastings, interactive workshops, performances by well-known bartenders. And furthermore, The “Latte art live”, with a series of demos and competitions among World’s top experts.



From November 30th to December 1st
Superstudio Più - Via Tortona 27, Milan

For more information: www.milancoffeefestival.com



Following the first Superstudio 13 born in 1980 in via Forcella, that triggered the redevelopment of Tortona district in Milan and, in 2000, Superstudio Più in via Tortona 27, in 2020 Superstudio Maxi will open in via Moncucco: a disused iron and steel factory that will be turned into a cultural hub with the purpose to bring art, design, fashion, culture and innovation into the suburbs. 
This is the topic of the meeting "20+20=2020 Metamorphosisi of Milan" at the Trinnale Milano, urban redevelopment and requalification of suburbs told by “testimonials” who experienced this economical and social transformation of Milan. 
With the support of Milan City Council members Cristina Tajani fashion design and productive activities, Pierfrancesco Maran city planning and green (video contribution), Lorenza Baroncelli Artistic Director Triennale Milano, Rita Airaghi Ferré foundation, Giovanni Gastel photographer, Stefano Giovannoni designer, Giulio Cappellini art-director, Ivan artist, Massimo Roj Progetto CMR. Introduction by Gisella Borioli.
Wednesday 9 October, 11:00 am
Triennale Milano - Viale Alemagna, 6

Free Entry

For more information: communication@superstudiogroup.com



Global industry of digital design is continuously growing and absorbs constant innovations in harmony with new technologies.The Digital Design Days is focused on examining this landscape, offering a unique experience of research and inspiration, in a three days event summoning thousands of professionals from all over the world, during which Superstudio is welcoming innovative International brands committed to make business grow through digital design. 50 speakers, visionary storytellers and innovative thinkers ready to inspire and guide the public towards digital challenges creating a perfect binomial between creativity and innovation. The parterre of relators ranges from creatives of Spotify to Product Designers of Uber and Mastercard up to the supervisors of special effects of worldwide successful television series such as Stranger Things and Game of Thrones.


From 10 to 12 October
Superstudio Più - Via Tortona 27, Milan


For more information: www.ddd.it

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