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25/02/2008

WHITE: THE HEART OF TORTONA FASHION DISTRICT

4 days teeming with meetings, events, and shows for WHITE, the long-awaited fashion rendez-vous in Milan that changed business rules and communication criteria of fashion industry.
In the Art Point area, the White Lounge, takes place the "shoes couture", presenting the coolest footwear brands such as Maison Martin Margiela, Dries Van Noten, and Ann Demeulemeester.
In the Gallery, as well, a gorgeous display of many other high quality shoes, this time concerning the newest prêt-à-porter tendencies.
In the Central Point, heart of the fashion show, are located young talents and famous brands, while Inside White is a lab where 16 new artists have the opportunity to exhibit their collections to win the Inside White Award competition.
The most bizarre, eccentric and unconventional designers are located in the Basement, a fascinating and very longed-for space, where collection are presented as art installations.
12 HOURS is the event that takes place in the Lounge, where 4 internationally known designers can introduce themselves to buyers and press…but everything in just 12 hours!
This and much more, such as the section On|off, that celebrates London avant-gard, and C.L.A.S.S., a showroom dedicated to new fabrics obtained from recycled materials and renewable resources.
Not to be missed the great White Club Show at Magazzini di P.ta Genova!

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