15 YEARS OF DESIGN AT SUPERSTUDIO AND IN TORTONA AREA
Superstudio Più - via Tortona 27, Milan
Superstudio 13 - via Forcella 13 / via Bugatti 9, Milan
Press Preview- 13th April, 3pm to 8pm (only press)
14th-17th April 2015, 10am to 9pm (only professionals)
18th April 2015, 10am to 9pm (also non-professionals)
19th April 2015, 10am to 6pm (also non-professionals)
A renewed and “open mind” event
Superstudio Group celebrates 15 years as the leader in international Design in Milan with a new format SUPERDESIGN SHOW, evolutionary project that replaces and incorporates the success of the “Temporary Museum for New Design”.
On show at Superstudio Più and Superstudio 13 on 12.000 sq.mt of exhibiting spaces, Italian and International excellence production but also life-style projects and proposals that make design their starting point, to speculate without prejudice the present and the future of our homes, of work and knowledge places, in the urban habitat, in our lives. Great international brands and famous architects, excellence productions and new proposals, young designers and makers, industry and handicraft, hand-made and art-design, furniture and materials, architecture and new technologies proposals, made in Italy and the new countries of good design, solo and collective exhibitions, in an organic and harmonic exhibiting path.
A great theme and an invitation: OPEN YOUR MIND!
SUPERDESIGN SHOW is a project by Gisella Borioli with art direction by architect Carolina Nisivoccia.
The various projects that provide a complete overview on the world of international Design are now divided into theme areas:
Where design becomes emotion. Furniture, objects, materials, and more presented through new languages of the contemporary art scenery and the wonders of technology with the collaboration of the most important creatives in the world. Great international and research brands. With emotional installations, according to the formula “less fair and more museum”.
The most interesting companies of contemporary design present their most recent production of furniture and proposals in specifically dedicated “galleries”.
THE WORLD IS HERE
At Superstudio the presence of new hubs of design in the world is growing. Spaces arranged in solo or collective exhibitions that emphasize different traditions and cultures.
Superstudio’s selection of innovative and original objects, proposals, projects that may become icons of the new design. A wide and “open mind” selection that values new creative trends.
The extraordinary world of furniture textile on show for the first time at Superstudio. A “village” that presents the most interesting productions in an original way, as reinvented facades or interiors of “little houses”.
The car and the technologies of the future but also two wheels proposals for a better life.
Material Connexion presents “ Materials Village”, the international hub of events and initiatives dedicated to promote the culture of materials. Great architects and companies, personalised structures, brand-new projects inspired by themes of innovation of materials and manufacturing process technologies.
ART-DESIGN, ART OR DESIGN?
Unique pieces, limited editions, high-level crafts, artists taking on furnishing, designers approaching the uniqueness of contemporary art. Visionary, provocative, ethic, original, emotional pieces creating a brand-new space with just their presence. An exhibition speculating on interaction between art and design. Daily meetings and talks with authors.
Ki.D.S., KIDS DESIGN AT SUPERSTUDIO
A new area dedicated to children's world, so lively, so “demanding”, so full of possibilities. A brand-new exhibition involving furniture, objects, publishing, playing, art and much more. In cooperation with unduetrestella, a successful event, over the past few years in the Milan design week, recreating a complete apartment where kids are kings. Section by Paola Noé.
Architectural, outside furnishing, hospitality projects and much more are located in the garden of Superstudio Più, in the parking lot of Superstudio 13 and in the outdoor areas of both locations.
The space of experimentation, re-utilization, green-design, 3D, start-ups, young designers, visionary talents, dedicated to whoever has something new and interesting to propose. Small, casually arranged areas.
Cooperations, sponsorizations and partnerships with excellence producers are the fil-rouge making SuperDesign Show such a unique event, where every detail is well-planned and coordinated. Partners participate supplying selected products.
And besides, available to journalists, exhibitors, guests and visitors: On-line pre-registration, registration point, info-point, press office, lounges, relax areas, meeting point, conference hall, vip room, two restaurants, juice-bar.
SUPERDESIGN EXPECTED NUMBERS (on the basis of 2014 data): 100.000 registered visitors (75% professionals, 55% foreign guests), 19.800 on-line registrations, 163.000 newsletter users, 12.000 sq.mt indoor and outdoor exhibiting spaces, 15.000 @AT Magazine Italian and English editions, 2.500 registered international journalists, 50 media partners, 25 attending Countries.
LAST INDIVIDUAL SPACES OR IN THE COLLECTIVE EXHIBITIONS STILL AVAILABLE! FILL IN NOW THE ENCLOSED APPLICATION FORM TO GET THE DETAILED PROPOSAL FOR YOUR "BESPOKE" SPACE.
To participare SuperDesign Show 2015, download the application (for information only), and send it completed to:
phone: +39 02422501
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