A project for
MILAN DESIGN WEEK 2015
TEMPORARY MUSEUM FOR NEW DESIGN
With the sections Selected Objects, Special Projects and The Lab define completely the new project
Container of the Italian and international excellence of pret-a-vivre design
at SUPERSTUDIO PIÙ and at SUPERSTUDIO 13
Milan, 14-19 April 2015
Press Preview 13 April 2015
SUPERDESIGN: NEW PROJECT FOR DESIGN NO-LIMITS
2015: The Temporary Museum for New Design becomes part of a more extended project. It is SUPERDESIGN, the new high quality format that aims for research, for every day’s extra-ordinary, for freedom of choice, contaminations between classic and avant-garde, between industry and handcraft, between tradition and future, simplicity and magnificence. Big international names but also young designers from all over the world, theme projects, museum-like installations, national pavilions, start-up. Self-design and all trends of living and inhabiting live together through specific and well represented projects. One only direction, a common contemporary style, integrated communication.
A small “open mind” Expo that values national and brand identities, Italian excellence, innovation, looking “beyond”.
The exhibitors have been carefully selected to guarantee, as always, high quality.
This year's theme is OPEN YOUR MIND, an invitation to lay down any prejudices and static formulas and prepare for a no-limits design, welcoming all challenges and all suggestions, with no preclusions. Far away from form-and-function design, the word design has taken the meaning of ludic functional technologic sentimental and aesthetic research better if unexpected and revolutionary, applied to any object or product, beyond its value and productive or distribution technique.
Like every year a key word is suggested to every exhibitor as a cause for reflection and a starting point for their installation. OPEN YOUR MIND is a simple universal theme for all Superstudio’s exhibitions during Design Week 2015.
An invite to dare, to exhibit in an original manner.
The long authorial, directorial, editorial experience of the artistic direction in the areas of design, art, and fashion, of Superstudio’s creative team, rewarded from hundreds of successful exhibitions and public and private events within the location, in Milan, in Italy and abroad, “builds” every year the Design Week’s event on the requests from exhibitors, new trends, market’s evolution. Each brand, either a small or a big one, is dealt attentively and skilfully, always a customized or bespoke project.
The exhibition spaces have all different characterics and are being “cut” and suggested according to the customer’s needs.
A long work of meetings, proposals, design, assistance, checks, attention to details and communication, with a work in progress up to accomplishment, allows each project to follow the needs, but also to integrate itself in the great common project.
tel. +39 02422501
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