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White has come a long way since its first edition at Superstudio Più in 2002, amazing for accuracy and taste by its founders Brenda and Max Bizzi in setting up the exhibition, inventing the first concept of creative fair. Over the years, White has grown up so much in prestige research and quality to become the world’s most important contemporary fashion fair, reaching in 2017, 500 exhibitors in the three via tortona adjacent locations, adding at the end of the year a new location using various spaces in the courtyard of number 31, and one more day than the usual timing. Also Tomorrow, the inspired multiservice format, created by Stefano Martinetto, located in the three fashion capitals Milan, Paris, London and New York, is growing in success, combining important showrooms in an exhibition devoted to fashion and trendy accessories, held at Superstudio 13 from 22nd to 25th September, before flying to Paris for French fashion week in Rue de Lappe spaces.

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