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The fashion show that revolutioned the way of making fashion fairs couldn’t help but flourish at Superstudio (2002), the location that has always supported and launched new successful formats. Research, innovation, International brands, special events and thematic exhibitions, talents scouting, a tour of fashion shows and presentations around the world, a strong integrated communication: these are the key ingredients of White’s increasing success. Massimiliano Bizzi, founder and president, will tell us about the upcoming edition.
“New international entries: the partnership with Seoul Fashion Week will bring to White Man&Woman about 20 highly researched Korean brands. Furthermore, the collaboration with the Danish fair REVOLVER is growing, by increasing three times more the number of brands compared to January 2017 and moving to the former Ansaldo location”.
Three new brands/fashion designers to keep an eye on and why?
“Libertine-Libertine, for top quality production, PACKMACK for styling innovation and its clean lines in the outwear project-making and JOURNAL for the impeccable selection of the textures and timeless interpretation of menswear. Moreover, three new trends that will burst out in spring summer 2018: definitely active-wear, romantic collection of womenswear as well as sportswear.
What makes White special compared to other fashion fairs?
“The continuous ability to reinvent itself and its brand-mix offer, the innovative and buyer oriented scouting. As well as an ambitious project for abroad, top secret for now.


17-19 June

Superstudio Più and surrondings

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