09/04/2015

HYUNDAI MOTOR COMPANY - HELIO CURVE | @SUPERDESIGN SHOW

Hyundai introduces “Helio Curve”, the new artistic installation of the project “Sculpture in Motion” celebrating “Fluidic” the brand’s typical design philosophy, a guiding principle of Hyundai’s style and sensitivity. Inspired by living organisms’ movements, Helio Curve is a large-scale kinetic sculpture created in cooperation with Reuben Margolin, well-known artist whose imposing sculptures combine mathematic logic with sensuousness of nature. With a continuous “vital” movement of shapes that never repeat, the sculpture mechanism proves how a fluid may take tangible form and how motion in art may become art in motion. The concept car introduced is Intrado.

Project by Hyundai Design Centre with the artist Reuben Margolin.

 

http://brand.hyundai.com/en/challenge/for-design/sculpture-in-motion-2015.do

 

SuperDesign Show 2015, Superstudio Più | 14-19 Aprile
 
Online registration to get the invitation: www.superstudioevents.com