05/12/2008

DESIGN WEEK MILANO APRIL 2009: THE NEW SUPERSTUDIO'S PROJECT

Superstudio's project for the "Fuori Salone 2009" aims to be something different from what has been done so far by Zona Tortona for the Design Week. The purpose is to create a sort of "island for professionals and innovation" within the neighbourhood, exalting those distinctive features that made Superstudio a unique exhibition centre and cultural pole in Milan.
The new concept arises under the name of  "Temporary Museum for New Design", a place where companies, products, and exhibition layouts are carefully selected through an attentive evaluation of the quality of the projects, the brand value and the ability of the designers to be innovative. In other words, an exceptional setting, where to develop impressive and interesting events and present a series of site-specific exhibitions in a museum-like environment. "Temporary Museum for New Design" is leaded by an artistic board, directed by Giulio Cappellini and supervised by Gisella Borioli, which examines and evaluates the participation forms.
The "Temporary Museum" will develop around the spacious exhibition areas of Superstudio's historic locations, following two particular themes: "International Panorama" (together with the "Discovering other worlds, other ideas" section in the Basement, entirely dedicated to young designers of emerging countries) at Superstudio Più in Via Tortona 27 and "Italians: New Perspectives", thought of as a place where to discover the new proposals of the Made in Italy, through highly emotional installations presented at Superstudio 13, in via Forcella 13.
Info: +3902422501 / info@superstudiogroup.com