20/09/2011

WHITE AMAZES AGAIN

The international expo on contemporary fashion is proving once again to be the leader in the fashion environment by offering a new season full of novelties and surprises, with international élite brands, emerging designers, important cultural events and the exceptional presence of 356 performers in total.
Three major occasions to enjoy young artists. This year's big news is the White Lounge,  organized at Superstudio's Lounge room and where the emerging brands will be presented, and the Six Talents For White introducing 6 new talents in fashion designing (you can't miss the duo CO|TE) in the old Cappella Portinari in the S. Eustorgio Basilica and then the usual appointment with Inside White, a trampoline for new ideas and new artists ending with the Inside White Award, which will be assigned to the most innovative collection and that will be handed by a great designer.
Alexander Wang will also be present at the White, the American designer so popular at the New York fashion shows and famous for having designed Michelle Obama's outfits. For this event, Wang presents her White Pony Rocco Bag at the Boutique Antionioli
The appointment with contemporary art is at MyOwnGallery with "Energheia" Miniartextil, a selection of the greatest contemporary textile art collections, by Luciano Caramel on a project by Arte&Arte (visit our website for further info).
Another surprise with the eco-fashion at White Goes Green with Selection by C.L.A.S.S. which surprises the viewers with the eccentic and unique looks by the Japanese Humanitea and Kenland.
Ever worn green tea? Humanitea made it possible. This project designed by the two Japanese companies Chiontec and Ito En, aims to create clothes by employing catechin, the antioxidant substance present in great quantities in the green tea.

Info at: White, Superstudio Più, Ex Ansaldo, from 24th to 27th, only professionals, www.whiteshow.it