23/09/2010

WHITE TRENDS: SCANDINAVIAN FASHION, MUSIC AND CONTEMPORARY ART

White, the most desired and trendy fashion citadel is back with 350 exhibitors at Superstudio Più and Ex Ansaldo in Via Tortona for five days of events, fashion shows, art exhibitions and beauty with White Beauty and many more novelties. This year particular attention is given to Scandinavian fashion and to the union between fashion and music. This years' new entry WHITE EVENTS, hosted at Superstudio 13 in via Forcella, anticipate Milan's fashion week and speak the language of contemporary art. For the first time in Milan, the star of Parisian catwalks, Henrik Vibskov, Danish artist, musician and stylist both innovative and eclectic, proposes a fashion show with a dreamy yet minimal-design atmosphere (see photo). Still following the Scandinavian trend, the original Norwegian Rain, waterproof and anti-rain clothing brand, offer a transversal project, a real fusion of fashion, art and installation. Ilaria Nistri presents her new collection with an extraordinary performance in collaboration with Santasangre Theatre Company.
Two interesting exhibitions complete the calendar of White Events: at MyOwnGallery "rrrRagazze" a collective exhibition of contemporary art as homage to the mythical journalist Elena Melik, and at the Ex Ansaldo with a photographic exhibition by Claudia Romiti, Ri-Africa, that with great simplicity, sensibility and elegance, deals with the issue of immigration in a multi-ethnical city like Milan.
Music and more music, White's hottest new ingredient, on an open-air stage in Superstudios' Piazzetta dell'Arte that will host new young musical talents from a selection of XFactor finalists, electrifying live Dj sets, performances form the artist Tying Tiffany and the rebel "Friends of HCT".
Info: www.whiteshow.it