09/06/2010

THE IRREVERENT SIDE OF VOLVO

It is called Subject 60 and it's the new campaign that Volvo has realized for the new S60 launch, a young, irreverent and fashionable car that will have the task of repositioning the brand Volvo on the International market. Five are the european cities involved: from Berlin to London, from Paris to Madrid, and tonight in Milan. Volvo chose Superstudio Più, the perfect location to present a product for "a different new public, a crowd of creatives" in the words of Lukas Dohle (Volvo's Head of Social media & Live Communication). The event has been promoted through the most important local bloggers and a real ticket hunt for the party of the June 10th.
Two very cool guests are going to embellish the party: Likke Li, elected fashion icon by the International magazine Purple and famous for her first music record, and Facehunter, the renowned photographer and bloggers, a real land mark for the young people who are always looking for new trends.

For more informations:
www.naughty.volvocars.com