08/03/2010
THE EX ANSALDO FACTORY OPENS THE DOORS TO THE CREATIVITY

After the succes of the last edition of White, showroom of innovative fashion that has been hosted by
Superstudio Più for eight years redoubling its offer thanks to the
ex Ansaldo pavillons in front of its historical main, we can reveal a small "backstage story". The idea and the propose to revitalize the big rooms in via Tortona, that have been leaved for years to the oblivion and the decay, came again from
Gisella Borioli, always alive to the chance of Zona Tortona, the fashion and the young creativity. After the presentation of a detailed plan to the
Mayor Letizia Moratti and the Councillor G.Terzi at the end of 2009, the arrangement of the ex Ansaldo pavillons started right away. In the miracolous period of only two months the spaces returned to life, whitened and returned to safety thanks to the extraordinary work of the administration pool. Behind them, inside the area, the construction works of the “Museo delle Culture†(a project of David Chipperfield) and the “Museo delle Marionette†are going on. The frontal halls, at the low round and at the first floor, are ready (with the coordination and the Art Direction of Gisella Borioli) to host the next White editions, the Innovation/Imagination exhibition durino the Fuorisalone and other events of public and general interest, always connected to the creativity.