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La Moda in altro Modo” lands on Youtube, images and testimonies on the golden years of Italian fashion in which Flavio Lucchini has been creator and protagonist as art director and creator of magazines. Project by Gisella Borioli with direction by Giovanni Gastel, the film is a visual and complementary story of the autobiography “Il Destino – dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista)" by Lucchini.
A fascinating journey marked by social, costumes, taste and socio-politics changes transformations which Lucchini interpreted through his magazines and his art. Fundamental steps. The 50’s of New Look by Dior: Lucchini creates Fantasia. The 60’s between Haute Couture and Beatles: Lucchini designs Amica and transforms Novità to Vogue. Protest movements of the 70’s and the beginning of pret-à-porter, the publishing revolution by Lucchini with Oliviero Toscani to give evidence of the new society with L’Uomo Vogue and Lei. The 80’s: establishment of the designers made in Italy. Lucchini creates the antagonists of “Vogue” Donna and Mondo Uomo.
Top models become stars. The Minimalism and Individualism of the 90’s: Lucchini turns fashion into art with his Dress Art. 2000: fashion changes radically, with the appearance of mass fashion, e-commerce and fast fashion, Superstudio Più is born, among fashion design and innovation. Lucchini leaves publishing and dedicates to his Dress Art.



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