05/04/2011

UPSTAIRS: THREE FLOORS OF SURPRISES WITH A FINAL TASTING - Temporary Museum for New Design April 12th-17th

The Temporary Museum is growing, rising and expanding towards the sky. The Upstairs sign invites you to climb the three floors of the Art Point building where the exhibition goes on with interesting proposals you should not miss.

From fashion to design
During the year it hosts edgy collections of women's wear but during the Fuori Salone the area reinvents itself by becoming an exhibition space where fashion connects with design. This is the Twin-Set space, provided with a new lay-out to host soft walls, sensual lights and seatings along with the clothes from the latest collection. The "system" designed by the Canadian company molo has become famous because it broke the tradition of stiff and unchangeable walls through a patent which allows to shape, modulate, adapt and store in a limited space structures made of alveolar 'paper' working as partition walls, seatings, illuminating bodies shedding their own special magic. Twin-set and molo awaits you on the first floor, before reaching the Design Theatre.
www.molodesign.com

Design Theatre: on the stage the "selected objects"
An entirely black scenario, theatrical lights, small stages where the players are the objects and elements distinguished by strong innovation contents, selected for their original approach to different issues. The Design Theatre, that you can find on the second floor of the Art Point, is an evocative place, distinguished by the special "black on black" atmosphere, hosting the reinvented and délavé carpets by Golran, the vases incorporating the outdoor by Flora, the proposals by Luca Nichetto and Patrizia Urquiola for Mabeo, the rigorous furniture in solid wood by INCHfurniture with the lamps by Glasswork, the playful modular tables by &tradition, the new system of wood cases by Ames. In the same space, you can also find SuperstudioTv, a real television studio set to study the design world, available for shootings and interviews broadcasted in real time on-line.
www.carpetreloaded.com, www.flora-online.de, www.mabeofurniture.com, www.inchfurniture.ch, www.andtradition.dk, www.ames-design.com

On the roof VIP tastings
A rigorous and fanciful architecture, emerged as if by magic on the roof, designed by Luca Nichetto for Prosciutteria King's. The holders of the valuable card are allowed to discover and taste the first Italian design ham, VIP delicacies, conceived for delicate palates and eyes sensitive to aesthetics. This goes hand in hand with the kit of new beautiful knives for the professional chef. That's to say that also food has its own image and design is truly transversal. The atmosphere meets the ambitions of the Prosciutteria King's, number one in its category: the tables, chairs, lights and furniture, all designed by Nichetto for different companies, are arranged in an ideal space.
www.kingsprosciutti.it