Superstudio Group
Location and studios. Events, fashion, art, design, entertainment, fairs, convention. Creativity, projects and services
28/04/2010
SUPERSTUDIO PIU' DESIGN WEEK: THE SURPRISES WERE LOCATED UPSTAIRS
Global village of creativity for a week Superstudio Più transformed
even its fashion showrooms and more into locations at the design
audience's disposal. It was enough to go upstairs to reach the special
spaces. Like Elle Decor Cafè, refined restaurant organized inside the spaces usually hosting Twin set. Or rather the Design Theatre by Alberto Del Biondi,
which turned into a marvellous relax area where in a mix of soft music,
projections of nature and evocative sentences, skilled masseurs offered
a break to visitors. And also the Roof, unrecognizable in its new
eco-techno-green aspect, where DDN/Zona 7
presented an observation platform. Complitely revolutioned was also La
Perla showroom with a wonderful installation by the architect Silvio De
Ponte, who in collaboration with De Ponte Studio|DPSA+D
put up on 500 sq. m. a combination of shapes, surfaces and colours
which created a cityscape with ergonomic and modular sofas, water
scenes, vertical meadows, lighting installations and surreal seats
which grafted scenographic La Perla corsages on design chairs. Other
surprises inside Gas showroom,
which celebrated its 25 years with a video and a set that tell the
experience of fifteen creative artists who interpret the brand for 25
days.27/04/2010
FROM SUPERSTUDIO TO MEDITATION
Yoga Festival, one of the most famous production of Superstudio Group that in the last 5 years has drawn thousand of followers in its multifuncional spaces, comes back on May the 23rd in Milan under Arco della Pace at 5 p.m. with "Milano fermati! Medita con noi", a day dedicated to short meditations open to anyone and lead with different modalities by skilled teachers, who has already been hosted at the Yoga Festival's last editions. Buddhist, zen, transcendental, dynamic and mantra meditation. A suggestive Kundalini meditation will close the event at the sound of a huge gong of such a great emotional impact. The meditation, a fundamental part of Yoga, becomes the occasion for the city to meet inside a common project. The event will be supported by the City of Milan. Info: info@yogafestival.it26/04/2010
TRENDY PARTIES IN THE BASEMENT
Are you between 14 and 18? Superstudio is for you as well! The Basement space is little and yet requested, cured and managed by young and creative people under 20s, who transformed the 400mq surface of the Superstudio Più ex-bomb shelters into a new space for birthday, graduation and other private parties. Luminous bar, sound system, lights and videos, cool furniture and a very expert staff. Info: info@superstudiogroup.com
20/04/2010
THE NUMBERS OF THE SUPERSTUDIO'S DESIGN WEEK
120.000 estimated visitors, 3.000 international registered journalists and 500 international journalists for Home and Spa Design. 153 exhibitors (62 at the Superstudio Più, 61 at the Superstudio 13, 30 at the Face to Superstudio Più), 25.000 sq.m. divided in three locations (18.000 at the Superstudio Group, 2.500 at the Superstudio 13, 4.500 at Face to Superstudio Più). Great international designers who chose Temporary Museum for New Design of Superstudio Più to present their new proposes, such as Jean Nouvel for Methis, Campana Brothers for Cosentino and Veuve Cliucquot Ponsardin, Jasper Morrison, Ron Gilard, and Paul Cockedge for Flos, Carlo Colombo, Piero Lissoni, Christophe Marchand, Matteo Thun and Marcel Wanders for Alcantara, Tom Dixon for Philips Lighting and Tom Dixon, Mathieu Lehanneur for Veuve Clicquot Ponsardin, Arik Levy for Flora, Alessandro Mendini for Piatto del Cuore, Paola Navone for Barovier&Toso, Karim Rashid for Axia and Koji Sakai and Tadayuki Yabuta for Gobbetto inside DDN – ZONA7, Marc Sadler for Karol and Foscarini, David Trubridge, Nika Zupanc and many others. Numerous big-names, such as Prince Andrew duke of York, who chose for his short visit at the Design Week the Temporary Museum for New Design and the Design Village, Gillo Dorfles, Germano Celant, Elio Fiorucci, Davide Rampello, Fabio Novembre, Renzo Rosso, Romeo Gigli, the Singapore Council Design delegation, the General Consulate of the Kingdom of the Netherlands, the Embassy of Spain and Doha Enterprise from Qatar.Once again Superstudio in its three declinations, proves itself again to be the hottest center, the destination not to miss, the event which succeded in distancing itself from the general crowding and the chaos of the area offering a haven of professionality where culture and business are combined and where a skilled and aware audience could develop an important network of business and contacts. See you in the nex edition!
15/04/2010
ROYAL HIGHNESS AT SUPERSTUDIO
Sincerely interested, informal, kind and smiley: in this way the Prince Andrew, Duke of York appear to the audience of the Temporary Museum for New Design during the Design Week, visiting Milan on the occasion of the Salone del Mobile. Prefering the exhibitions of the Fuori Salone to Rho edition, Prince Andrew visited two exceptional locations in zona Tortona the Design Week Village belonging to the Gruppo Charme and our Superstudio Più. Attended by Gisella Borioli his Royal Highness visited the galleries, dwelling especially on the english designers present at the Superstudio, such as Tom Dixon.Inside Flos pavilion Pietro Gandini introduced him to the wonderful and new lighting soft-architecture and to the surprising proposals of the young designer Paul Cockedge, who created a magic luminous vase that lights up when flowers are immersed in the water and off when they wither.
After a visit that was longer than expected, Prince Andrew took his leave with an informal handshake and visibly content.
11/04/2010
DISCOVER THE DESIGN WEEK PRESS CONFERENCE OF SUPERSTUDIO ON LINE
Discover all the news about the Fuori Salone at Superstudio Più, Superstudio 13 and Face to Superstudio Più (ex-Ansaldo) watching the on-line press conference, available in Italian and English.
Some of the protagonists talk about the next Temporary Museum for New Design, the new project Innovation/Imagination and the exhibition Home and Spa Design: Gisella Borioli, Creative Director and Officer of the project, Giulio Cappellini, Art Director, Paola Navone, famous designer and author of the opening exhibition, Livia Peraldo Matton, Elle Decor Director and originator of the journey "Young Talents on Show".

Go to the video section of this site or click on http://www.superstudiogroup.com/index.php?disp=video to watch the video.11/04/2010
SUPERSTUDIO: 3 LOCATIONS, 3 PROJECTS
If the Tortona area has become the beating heart of the Milanese "Fuori Salone" design week it is thanks to Superstudio which launched the event in 2001 by hosting, for the first time outside the Milan's Fair, the leading brands such as Cappellini and Via. Today Superstudio is in charge of promoting and leading everything that happens in the area: design, art, fashion... For the 2010 design week, it will present three independent, yet complementary, projects, developing on three different locations, the two historic venues of Superstudio and the disused and restored ex- Ansaldo factory, located right in front of the via Tortona center. 1-Temporary Museum for New Design - Superstudio Più - via Tortona 27. Top brands, renowned architects, international talents, museum concept. 52 exhibitors, 4 bars/restaurants. 10.000 square meters. Organized by Superstudio Group. 2-Innovation/Imagination - Face to Superstudio Più (former Ansaldo) - via Tortona 54. New location, new brands. A path between unusual, creative and cross products, between technology and imagination. Video-installation with interviews to 5 top designers. 30 exhibitors. 4.000 square meters. 1 café. Organized by Slide Events.
3-Home and Spa Design - Superstudio 13 - via Forcella 13/via Bugatti 10. The wellness world in 10 private areas. New exhibition concept: completely furnished bathrooms, spas, rooms, designed by 10 different architecture firms. Multi-brand and multi-sensory installations. 50 exhibitors. 2000 square meters. 1 restaurant, 1 lounge. Organized by My Exhibition.
11/04/2010
LOOK: ONLY HOME AND SPA DESIGN IS LOCATED AT SUPERSTUDIO 13!
We do report a number of embezzlement cases of the name "Superstudio 13" that has been used without authorization to present some projects in via Forcella 13 we have actually nothing to do with. Please note that this street number is the address not only for our very well-known shooting studios location Superstudio 13, but also for several locations used for different activities. On occasion of the Fuorisalone 2010 Superstudio 13 presents exclusively the "Home and Spa Design" event produced and managed by Carlo Matthey, a project we share the quality and the content of. Superstudio 13 is not related to any of the locations or companies we have been unlawfully associated with and against whom we will take measures for the legal guardianship of our name and image.10/04/2010
OUR DESIGN WEEK: ALL THE PROTAGONISTS
TEMPORARY MUSEUM FOR NEW DESIGN / Superstudio Più, via Tortona 27 – Top brands, great architects, International talents, museum-like approach: acquacalda, Alcantara, ALL+, altreforme, Ames, Barovier&Toso, Birds, Brand van Egmond, Bysteel, C&C Tapis, Carlo Trevisani, Corradi, Cosentino, Cristalplant, Daniel Rohr, David Trubridge Design, DDN – ZONA7, De Ponte Studio|DPSA+D, Derin, Diesel, Elle Decor Network, Fatboy the original, Floor to Heaven, Flora, Flos, Foscarini, Gas, INCHFurniture, Innermost, Joo Design, Kabiljo Inc., Karman, Karol, Mabeo, Mariplast, methis, Mosa - Royal, Neroacciaio, Nika Zupanc, Palau, Philips Lighting, Proyecto Abecedario, Punkalive, Rafael Simoes Miranda, Royal Goedewaagen, Sdesignunit, Seletti, Serhangurkan, Simon Lumb, Svensk Form, Tom Dixon, Veuve Clicquot Ponsardin, Wästberg in collaboration with Södra. With the partecipation of: Ceramica Flaminia, Jannelli&Volpi with Flavio Lucchini - Organized by Superstudio.INNOVATION/IMAGINATION / Face to Superstudio Più, via Tortona 54 – New location and new brands, a journey through unusual and transversal products: Airdiem Paris, Barazza, Blofield, Brilliant Adventures, Cedrimartini, Civico31, Creativando, Design4, Flukso by GS, Imex, Jaquió, Koncern design studio, Lumas Trade, Mãos Contemporary Art, MBT The anti-shoe, molo, Moustache, Mycore, Officinanove, Oltrefrontiera Progetti, Ronda Design, Slide, Ti-Vu Plast + Colortech, White design, Zuiver. With the participation of: Coca Cola, Felice Limosani, Televisionet, Tau Visual – Organized by Slide Events.
HOME&SPA DESIGN / Superstudio 13, via Forcella 13/via Bugatti 10 – The world of wellness – bathrooms, spas, houses – in 10 private ambients, different projects, multibrand and multisensory installation. Exhibitors: AK47, Althea Amarante, Archiled, Architettura Sonora, ArteAlchemica, Artech, Atmos, Barausse, Benetti Stone, Bossini, Braendli, Brandoni, Budri, Capannoli, Carmenta, Castiglione Relax, Ciclotte, Comfort Zone, Contempo, Desart by Polsit 1959, Eifelgres, Emoh, Equa, Fabbian, Facchinetti Group, Fibretech, Fima Carlo Frattini, Flora Style, Florim, Fornace della Cava, Geberit, Giaretta Italia, Grassi PIetre, Gronchi Mario, Gruppo Fabro, Ideal Standard, Idro-Water P.M.A, Kholer Kitchen and Bath,
09/04/2010
DISCOVERING THE FUTURE
The young talented designers, coming from all over the world, are located in the Superstudio's Basement. Selected by Elle Decor Network for the category Young Talents of the Edida contest, promoted by the magazine's 25 international issues. The small installations and the new technological or experimental products offer a vision on where the latest generation design is headed. The refreshment area is located in the Basement Bar, providing snacks. Follow the map to go downstairs: not-to-be-missed!
09/04/2010
SELECTED OBJECTS
Small collective show with unexpected attendance: 108 interesting objects, distinguished by the same functional and fanciful design, are presented all together in the Lounge Hall, right beside the Dada Café. In order: the tiles by Royal Goedewaagen, the chairs by Ames and Palau, the luminous bodies by Innermost and Karman, the bookcases by Serhangurkan and the tables by Daniel Rohr, InchFurniture and Mabeo.
08/04/2010
INNOVATION/IMAGINATION
For the first time the project Temporary Museum for New Design cured by Superstudio spreads to ex-Ansaldo factory, standing right before Superstudio Più in via Tortona 54 with Innovation/Imagination, an alternative and complementary project coordinated by Slide Events. The location, called Face to Superstudio Più for the occasion, the future Museum of Culture by Davide Chipperfield, is because of its long halls the ideal place for a journey through innovative and surprisingly proposals, new brands, technological and ecosustainable products, art and fashion design, installation, video interviews. The circuit starts from the surrealist applause of the mechanic performance created by techno artist Felice Limosani07/04/2010
GONE WITH THE WIND, BY NIKA ZUPANC
A cloud of objects and statements, such as Black cherries, Sugar cubes and Modest thoughts that blow up excuses for the socially acceptable status quo with the sincerity of the designer Nika Zupanc. Project supported by Qbiss by trimo.
06/04/2010
NEL BLU DIPINTO DI BLU
Paola Navone, with her visionary creativity, has arrived and occupied the first hall of the Temporary Museum. "The inspiration of the BLU installation comes from the desire of displaying the magic of glass in the shade which most pertains to me. Every project is the result of an encounter. This walk between light and matter comes from an encounter with Murano's oldest glass shop," explains the designer. The visit begins by diving into the wonderful - dismantled, interpreted, tainted, recreated - world of Barovier&Toso, always worked on the blue motif, the designer’s fetish-color. Elements of glass chandeliers, African gris-gris, bricolage, wood floor boards, new luminous bodies follow each other in an emotional labyrinth. Finishing with the first toy table lamp, created in 1927 for Angelo Barovier by his own father.05/04/2010
PIATTO DEL CUORE
The initiative "Piatto del Cuore" is organized by the City Council of Milan. From 2008 to 2015, every year there will be a collector's plate created by top- designers: now it’s Alessandro Mendini’s turn, up to the complete series which will end with Fabio Novembre and the Expo. The “Piatto del Cuore†can be found in forty renowned restaurants, among which Ristorante Teatro alla Scala il Marchesino, Peck, Sadler and Zucca, and they are part of a series of initiatives aimed at helping the elderly.05/04/2010
CAMPANA BROTHERS: 2x2
Fernando and Humberto Campana, Brazilian top- designers, come loaded with their sensational imagination and set up at Temporary Museum two different, although equally amazing, projects; a material installation for Cosentino and a fairy-tale gazebo for Veuve Clicquot Ponsardin. Which is the projects' concept?"The Cosentino stand explores the idea of creating volume and consistency by accumulating material. Like sedimentary rocks, the Eco layers, produced by Cosentino, overlap one on the other creating a sculptural space. The gazebo in the colors of Veuve Clicquot “La Gloriette" refers to an ethereal
aspect, where floating lines are frozen in the air creating a dreamy roof supported by apuà vine columns. The Campana brothers will meet with guests and journalists during a party scheduled on April 14th at 5 pm.
04/04/2010
NETBOOK TECHNO-CHIC
Asus revolutionizes pc market with Eee series. It has chosen for the Press Office of the Temporary Museum the last born - Eee PC Seashell Karim Rashid Collection - the most exclusive techno-chic netbook signed by the famous designer. Asus NX90 surprises at the first sight in Selected Objects section: it is a high tech PC with loudspeakers able to create sound universes, designed by David Lewis, Bang & Olufsen Chief Designer for twenty years.03/04/2010
CHALLENGING ALUMINIUM
Project by Marco Piva for altreforme. Innovative textures and finishes to exalt the thousand faces of aluminium, suggesting infinite stylistic expressions. A collection that presents cases, tables, chairs and lighting, declined in different shapes, colours and reflections.02/04/2010
INDUSTRY, IL NUOVO PROGETTO DI TOM DIXON
A collection of lighting and furniture where the industrial and handmade processes are laid bare. Void, a mysterious lighting object made from metal sheets, the return of Jack, a stackable chair and a wooden bench. A Flash Factory, where products are assembled on site.01/04/2010
EAT AND DRINK
A sandwich or a fast lunch, a meeting in front of a steaming plate, a coffee break... At Superstudio Più: Dada Café, Elle Decor Caffè in collaboration with Eatitaly , Basement Bar, Picnic on The Roof with DDN-Zona7 At Face to Superstudio Più: Slide Café. At Superstudio 13: Superstudio Cafe.