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“I believe that nobody can give a certain data, divided by district, of presences, because there are no real measuring instruments. Many visitors scattered around Milan, queues, traffic jams, impossible to know how many of them really motivated and how many arrived out of curiosity or to share the party or create chaos, especially in the evening and at the weekend.
At Superstudio we have chosen the selection and quality, with a mandatory registration, out of respect for companies and professionals who are the backbone of Design Week and the economy it generates. This worked as a deterrent creating a happy island. 80,000 visitors and over 2200 journalists are a result that makes us proud ”.







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