31/01/2008
TORTONA FASHION DISTRICT

Is the development of a fashion network in the neighbourhood of via
Tortona. Gisella Borioli and Massimiliano Bizzi gathered together the
owners of the locations strewn on this area in order to present Tortona
Fashion District project. Their aim is to bring up the value of all
fashion realities located in the area - such as showrooms, temporary
and permanent exhibitions, fashion shows, etc. - during every Fashion
Week in the city, through a unified communication and promotion
strategy. The project aims, in the future, at involving also the other,
surrounding creative realities; the idea is to give a strong
connotation to this district and transform it in one of the most
exclusive, alternative "window" of the city. Tortona Fashion District
wants to be a concrete opportunity for Milan to become more and more an
international stage in the fields of business and creativity.