2000/2020 evolution and mise-en-scène of design at Superstudio in Milan


a book by Gisella Borioli

art direction and graphic concept by Flavio Lucchini


With an introduction by Beppe Sala, Giuliano Pisapia, Letizia Moratti, Stefano Boeri

and the contributions of Aldo Cibic, Alessandro Mendini, Carlo Ratti, Doriana Fuksas, Elena Salmistraro, Fabio Novembre, Giulio Cappellini, Job Smeets/Studio Job, Luca Nichetto, Maarten Baas, Marcel Wanders, Mario Cucinella, Matteo Thun, Michele De Lucchi, Paola Antonelli, Paola Navone, Piero Lissoni, Tokujin Yoshioka, and many others...


The Superstudio book, conceived and created by Gisella Borioli officially comes out on February 1st to remember not only twenty years since the opening of Superstudio Più, great multicultural and exhibition center in Via Tortona, Milan, but above all the contribution it has made to the development of  Fuorisalone in the districts and the change in design representation, switching from the product to the culture and research behind the product itself.
"DESIGN SUPER SHOW-2000/2020 evolution and mise-en-scène of design at Superstudio in Milan" is at the same time a first-person diary and a review by several (authoritative) voices of this transformation that has led us into the future. For a short time on this digital "pages" writings, images, meetings excerpts from the book itself will take turns.


Anyone wishing to purchase the book on Amazon or write to

Browse the book online here