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29/02/2016

MODEL FOR A NIGHT

"I agreed to partecipate to a catwalk of Chicca Lualdi, along with a group of women related to design, to witness how much fashion is or should be designed not only as a show for stars or models, but as a "project" that thinks to all of us "real women", with our personality, our figure, our age. A complicity between the designer and her improvised models out-of-sizes captained by the City Assessor to fashion and design Cristina Tajani, the best testimonial of all the values, creative, social, political, economic, of fashion”.  Gisella Borioli, journalist and founder of Superstudio Group, summarizes his exploits during the Milan Fashion Week. A participation which opened a debate: as the celebrated fashion shows must take account of the real world and perhaps change or update a modality that, in times of youtube and instagram, bloggers and instant-show on the network, seems to many superseded? Superstudio with White is for the rational part of the evolution, with a continuous search of small creative realities that also use other way to open up and confront the market.


25/02/2016

WHITE LOOKS AT EAST AND MORE

Superstudio Più is actively getting ready for a new exciting edition of White.
Over 500 research brands, among contemporary fashion's top national and international proposals, new initiatives and projects that make Tortona Fashion District a creative hub of excellences for the over 20000 expected visitors. In favour of the support of the new fashion generations the is the “IT’S TIME TO SOUTH” area, achieved in collaboration with I.C.E, that opens the doors to 15 selected designers with a strong international appeal, coming from Calabria, Campania, Puglia and Sicily.
Heading towards the East, instead, two special projects. "China Calling", a selection of the most promising Chinese contemporary designers and, last but not least, the Korean brand Yohanix, protagonist of a city walk on sunday 28 in Piazza Duomo.

 

www.whiteshow.it

 

Superstudio Più, via Tortona 27 - Milan
27-29 February


22/02/2016

REVOLUTION IS IN THE AIR OF FASHION PHOTOGRAPHY

Women Fashion week is back, and the temple of the Milanese photography, Superstudio 13, hosts the photography exhibition This Is Me Not Being You, by Micaela Flends. An unusual title, inspired by the text of a well known song by the punk rock band NOFX, that echoes the breakthrough and avant-garde language of the images.
35 fashion photographs by seven young international photographers, some in Italy for the first time. Felix Cooper, Dafy Hagai, Jai Odell, Winter Vandenbrink Kiki Xue, Paolo Zerbini, Marie Zucker, reinterpret fashion photography as a trend and style expression of these days,  but also as a call of a generation that describe the most introspective themes such as identity, recognition and representation of beauty. A new entry and revolution compared to the way to perceive and imagine photography of classic photography.

 

www.thisismenotbeingyou.com

 

Superstudio 13, Via Forcella 13 - Milan

24th February from 10am - 8pm

25th February from 10am - 3pm


04/02/2016

A TRAVEL IN THE TOTAL WELLNESS AT OLISFESTIVAL

OLISfestival, the most important appointment with health and well-being, is back at Superstudio Più. A weekend dedicated to an all-around view of the holistic and bio-natural disciplines, from the latest scientific discoveries about integrated medicine, centered on the person, to the ancient traditional remedies. Over 3000 square meters of store area with 90 schools and holistic centers, 3 rooms dedicated to workshops and a bio-natural restaurant with exclusively bio-natural products. A unique opportunity to discover and try Shiatsu, the Reflexology, Biodance, Naturopathy, Ayurveda, Essene Therapies, Bach Flowers, Aromatherapy, Meditation and Yoga, all presented by personalities and major experts, for a reflection on body, mind and spirit.

 

Discover all the  protagonists and the program at: www.olisfestival.it

February 6-7

Superstudio Più, Via Tortona 27 - Milan

 


15/01/2016

TOMORROW: FASHION DATE AT SUPERSTUDIO 13

Superstudio 13 reopens its doors to Tomorrow showroom, with fixed appointment, four times a year at the same time as the "hot" fashion weeks. Not only a showroom, but also the first global multi-service structure with  headquarters in the four fashion capitals (Milan, Paris, London and New York) Tomorrow is an international platform able to put designers into contact with buyers, logistic distribution services, financial support as well as strategic development and communication. Next to well-known brands such as Marni, Frame Denim, Iris van Herpen, Oamc, Markus Lupfer e Tommy Helfiger, there are also young talents tracked down from all over the world, with an strong scouting activity that Tomorrow dedicates to many resources and energy.

 

www.tomorrowltd.com

 

February 24th - March 1st

Superstudio 13 - Via Forcella 13, Milan

15 - 20 January, by appointment only.


07/01/2016

LUCCHINI'S DRESS ART ANTICIPATES THE ABAYAS BY DOLCE & GABBANA

Unforgettable, at Venice Biennial 2011 were Flavio Lucchini's Burqas and Abayas by Prada, Chanel and Benetton, explosive digital art works in a moment of international political-social tension.
Great anticipator and innovator in every field where he operated, from publishing to fashion to art, Lucchini has been the first one to create an ironic and yet deep comparison among society, fashion, way of living, advertising, women's role and islamic world, matching the traditional arab dress to top Fashion labels, in a strong and contemporary vision in times of globalization and debate among cultures.
It's today's news that Dolce & Gabbana have launched in the Middle East markets a special "Abaya" collection, the long clothing that exposes just the ankles, hands and face uncovered, that muslim women wear over their own dress, of course interpreted according to their style with laces, mediterranean prints and even colours.
Today, Lucchini's visions have become reality.

 

flaviolucchiniart.com


21/12/2015

WHITE MAN AND WHITE WOMAN GROW

White Man and Woman is back at Superstudio Più and exAnsaldo (16th -18th January), with about 230 brands, on growth of 15% compared to the last edition and with more than 40 brands for Only Woman area,
Among the "salone" news, the new Sportswear section stands out, with a selections of brands from the active world yet declined in urban contemporary key.
A few names: Casbia, Nonconformist, Les Geometries, LC23 and Losers.


The  Wow project by Highsnobiety (referring online platform for the world of streetcar & lifestyle with over 5 million visitors) develops with the collaboration of the iconic concoct store Luisa ViaRoma presents a selected group of designers together with White and valued by a project of communication and well-curated visibility.
White with CN Federmoda presents the educational project "The tradition, the Value, the Beauty. Training and Show" will bring to Superstudio Più a group of 16 small artisan companies who have shared an educational journey in Cna Lombardia, aimed to analyse useful themes such as growth, trends, distribution, communication and social media management.


www.whiteshow.it
 
Superstudio Più,  Via Tortona 27- Milan
16-18 January 2016

 

 

 


17/12/2015

MILAN DESIGN WEEK 2016: MATERIALS VILLAGE COMES BACK AT SUPERDESIGN SHOW

Following a successfull edition in 2015 Materials Village, the most important event dedicated to materials, will be back at SuperDesign Show, the Superstudio project for the design week, with a larger space.


Its innovative concept, created by Material ConneXion Italia, gathers companies from different sectors in a single place focussing on the topic of materials and innovation.
 
For the 2016 edition, Material ConneXion Italia and Stefano Boeri Architects Studio will organize a special event where will take part architect Boeri and other three international architects. The debate,  focused on the theme of ‘Architecture, Innovation and Materials’ will end with the visit of Materials Village.
 
To book your exhibit space and for more information please contact
Giulio Marzi: T. +39 02 8689 1720 E. gmarzi@materialconnexion.com
 


18/11/2015

ETIHAD: A RESIDENCE ON BOARD

Etihad Airways disembarks at Superstudio Più and offers a preview of the new revolutionary products and services on board. A "mobile exhibition" that allows to understand and touch the innovation and the creativity of the economy, business and first class areas. Even more extraordinary is The Residence, the only three-room suite in the world inside a commercial airline, with a living area, a separate bedroom and a private restroom. Maximum attention to detail, from the menu to the design, from the nursery service to concierge that makes any wish come true. A new sophisticated standard of flight that approaches the exclusivity of a private plane.

 

www.etihad.com

18-19 November

Superstudio Più, Via Tortona 27- Milan

 


02/11/2015

LOVE: 10 YEARS OF YOGA FESTIVAL

Love as an intangible yet powerful energy, fundamental principle in human life.  A tribute to this recurring concept in Yoga, is the theme chosen for YogaFestival 2015 edition, that at its tenth edition, presents itself not only as an event, but as an expression of a community that grows during the years and spreads in all Italy. A special occasion to exercise all styles: from Ashtanga to Iyengar, from Anusara to Hatha Yoga and many more. Special guests will be present such as Leslie Kaminoff with three Yoga Anatomy events and Anand Mehrotra, for the first time in Italy. Karma Night #3 will open up the festival with music, yoga, meditation, massages, food&drinks and a special guest Kay Rush, Radio Montecarlo DJ and Yoga and Vedanta researcher.

www.yogafestival.it

6-8  November - Superstudio Più, Via Tortona 27- Milan
Entrance with membership card
Karma Night: 5 November from 8pm until midnight, Superstudio Più.


29/10/2015

NEURONS & SUPERDESIGN

NEURONS & SUPERDESIGN

 

An appointment in MyOwnGallery with the neurosciences to discover the unknown mechanism regulating our reactions in front of a painting, a design work, an advertisemnt or an exhibition.
Starting from the limits of neuroscience research on artworks, Nicola Colecchia, founder of Synapticart, finds out a new research of perspectives based  on the use of language of neural networks that is unconsciously inscribed in the anyone's body and mind. The use of such language dictates the success of the artwork, as demontrated in masterpieces by great artists amd designers who, in any era and any place, intuitively created sub-symbolic tools to improve the power of attraction of their art work. (Leonardo da Vinci, Tiziano, Mirò, Magritte, Beuys, Weston, Kutner, Piano, Brewster, Cattelan, Hirst, Pesce, A. Mendini, Maurer, Gehry and more).
A fascinating journey into the world of sub-symbolic and neural networks.

www.synapticart.org

 

29 October at 5.30pm

MyOwnGallery, Via Tortona 27 - Milan

Free entrance with booking: colecchiasynapticart@gmail.com


23/10/2015

PHOTOSHOW: THE WORLD OF IMAGING AND THE FOUR ITALIAN EXCELLENCES

Milan becomes the city of Photography. Photoshow, the most important Italian festival dedicated to the world of Imaging and supported by AIF, Italian Association Photo & Digital Imaging - organized 3 days of full immersion of photography medium that heads towards the arrangement of "Tortona Photo District".
The heart of the event takes place at Superstudio Più in Via Tortona 27, with a rich exhibiting area, with the latest news presented by the greatest national and international brands in the field: from production to saving devices and data broadcasting, from editing to post production, from printing to archiving.
Still at Superstudio a programme full of initiatives and exhibitions by AIF under the theme of 4 italian excellences: fashion, food, design art & landscape.
We recommend the extraordinary opening of Superstudio 13 photographic studios that welcome visitors in the great Wall of Fame by Flavio Lucchini, wall still in work in progress to contain as it can the 1200 photographers who have been at Superstudio during the years.
A few steps away from via Tortona, from Slide Lounge - Former customs check-point at Darsena, Piazza XXIV Maggio - M.A.T. Association and Superstudio 13 present "Estetica del Garage" photography project by Virginia Bettoja.

23-25th October, Superstudio Più, via Tortona 27 - Milan
Friday to Saturday at 10am to 10pm
Sunday 10am to 8pm

 

Tickets are available online or on-site the day of the event

www.photoshow.it


16/10/2015

CAKE DESIGN FESTIVAL: A SWEET WEEKEND OF EXCELLENCE

Cake Design Festival brings in Tortona District, at Superstudio Più, all the most tasty shades of bakery, chocolate, ice-cream in the sign of sweetness.

A dynamic and lively atmosphere, gathers the world of Artistic Bakery, with laboratories, demonstrations, competitions in the sign of creativity and handicraft. Many special guests and partners this year: Renato Ardovino protagonist of Real Time, Ernst Knam (in the photo) the king of chocolate,  judge in Bake Off Italia, Toni Brancatisano protagonist of Gambero Rosso and many other personalities of the most well-known italian bakeries and ice-cream shops.
An event also suitable  for the little ones thanks to the Kids area, by Cartoonito, where kids can have fun learning the art of decoration, thanks to sweet laboratories and educational theme games. Among this edition's new entries Cake Festival Awards must be pointed out: the first edition of an reward to excellences in the various categories with the purpose to honor ability, ideas and the most original creations. A true record-breaking edition is expected: on friday, Schär will try to make the Guinness Book Records, creating the world's biggest Gluten Free muffin.

To participate, please register locally on the day of the event.

 

 
www.cakedesignitalianfestival.com
 
16 - 18 October from 10am until 7pm
Superstudio Più, Via Tortona 27 - Milan


16/10/2015

MTV: AN OPPORTUNITY TO GO TO EMA 2015

MTV Italia gives to its most determined fans the opportunity to win a standing ticket for MTV EMA 2015. all you need is passion for music and the ability to prove it in 60 seconds, with all your energy, enthusiasm and originality you have to some MTV Representatives and media partners of the event.
The "casting" are at Superstudio Più in via Tortona 27, the 16-17-18 October from 10am until 6pm.
the luckiest ones will be win a ticket for one of the year's most awaited for music show, on 25th of Ocober at Forum of Assago.

news.mtv.it
 
16 - 17- 18 October from 10am until 6pm
Superstudio Più, Via Tortona 27 - Milan


13/10/2015

RESONANCES FESTIVAL: SCIENCE - ART - POLITICS

Science, Art and Politics. Three worlds, at first sight very distant one from the other, now interacting with each other in "Resonances", two days festival hosted at Superstudio Più, organized by Research Centre of European Commission.
Conferences, performances and an exhibition of ten installations, with the collaboration among artists and JRC members, face themes such as geo-engineering, animal testing, ground degradation and water management.
Don't miss FOOD | Sustainable | DESIGN, where, on both days,  the interdisciplinary  Eat Art Performance by Sonya Stummerer and Martin Hablestreiter takes place, where boundaries are dejected between art, science and audience, recreating an actual supermarket based on new criteria for the arrangement and presentation of food. Food becomes an artistic invention of awareness on the political and ecological consequences of food consumption.

 

ec.europa.eu

 

13th - 14th October

Superstudio Più
Via Tortona 27 - Milan


03/10/2015

FEED THE PLANET WITH SLOW FOOD

Feeding the planet: the biggest challenge our generation has to face. At Superstudio Più, discussing together for the first time, thousands of young farmers, producers, and food professionals, all under forties, coming from 120 countries of the world for "Terra Madre Giovani - We Feed the Planet" event.
Malnutrition, waste, work exploitation and food commercialization, are the hot topics that bring out an intense schedule of conferences, workshops, laboratories and seminars, that mainly take place between Via Tortona 24 and "Mercato Metropolitano". Terra Madre Giovani – We Feed the Planet ends on 6th October at Expo, when thousands of farmers will present their solid conclusions and solutions to redefine the future of nourishment and will generate a march along the Decumano up to Slow Food space.

 

3 - 6 October (by invitation only)

www.wefeedtheplanet.com


02/10/2015

GREEN CITY: "GROW THE CITY" ON SUPERSTUDIO'S ROOF

A unique and intense weekend sponsored by the municipality of Milan, from 2nd to 4th October, Green City expects about 120 coordinators and involve all the city. Green is the theme in every declination and the wish to revalue a "nature-friendly" city  with meetings, presentations, laboratories open to the public. "The Paddy Field of the Roof" will be open for the occasion every day from 2pm to 8pm and will also host various appointments, "Green City- Coltivare la Città" (Grow the City): Milan, Turin, Rome. "Expriences discussions" Workshop on the theme of requalification of urban suburb.

 

Check out the event schedule on www.greencitymilano.it

www.novacivitas.it/calendario

 


30/09/2015

CHINESE OF FASHION IN UNDER GALLERY

A small group of creative and fashion-influencer representatives of Shanghai, members of Design and Trips association, accompanied by the professor Luca Fois during their visit in milan for fashion week, curiously looked around into the maze of the effervescent White discovering new brands and new opportunities, tasted excellent fish at Superstudio Più's Fish Bar, and was literally enchanted when visiting Flavio Lucchini's Under Gallery where is kept a selection of his best work that examine the relation between art and fashion. Among various projects of our guests: arriving with the most hot chinese's contemporary fashion at White, bringing an exhibition of Lucchini's work in the heart of Shanghai.


29/09/2015

GIORGIO ARMANI'S BOOK, "NEIGHBOUR" OF EXCELLENCE

As in a sequence, Superstudio 13's famous photographic studios, Armani's theatre and headquarters, the fashion museum Silos, and more Giorgio's new offices stand one after the other and finally, the multi-purpose hub Superstudio Più.
"neighbour" client, friend with whom Gisella Borioli and Flavio Lucchini, founders of Superstudio, have shared the best years of fashion publishing, through the magazines they used to run, such as Vogue, to Uomo Vogue, to Donna to Mondo Uomo to Moda and many more, Giorgio Armani told his story in an extraordinary book curated by the journalist Suzy Menkes. Hundreds of alluring images of his life and of his career flow along with a fluid narration that opens his heart and make us live his own emotions. The presentation, which took place right after the Spring-Summer fashion show, in a star-crowded hall, with magnified photos from the book sliding on the walls, ended up across the street, in the Silos garden, facing Via Tortona.


26/09/2015

WHITE SHINES IN THE TORTONA FASHION DISTRICT

Woman fashion week is back and Tortona (fashion) district brightens up with WHITE. In Superstudio's Più historical location and other venues in the area, the contemporary fashion fair starts, mixing up trends, experimentation, hand-made excellences, research and awareness of the largest markets.
Numbers are impressive: 500 exhibitors (34% international) and 20000 expected visitors. 186 new entries will make their debut in this edition and, among them, Sapopa stands out: an Italian brand introducing the active style in everydays women' s wear.

Once again for this edition, Superstudio's Basement hosts the best of international research, whereas  young producers are part of Inside, area dedicated to fashion projects in a start up phase. Two special events make this edition of White even more amazing. "All You Need Is White" exhibition by Flavio Lucchini continues in MyOwnGallery, where the artist explores  the theme of white between art and fashion,
The "Third Paradise" installation by Pistoletto, on the Roof,, is the location of a dialogue between Denise Bonapace and Benedetta Barzini on the TOPIC of the relation between Project and Fashion, followed by a workshop, also  by the artist-stylist Bonapace WHERE  old discard clothes find new using purposes (26th September).

 

26-27-28 September (by invitation only)

Superstudio Più - Via Tortona 27

http://www.whiteshow.it/



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