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29/10/2015

NEURONS & SUPERDESIGN

NEURONS & SUPERDESIGN

 

An appointment in MyOwnGallery with the neurosciences to discover the unknown mechanism regulating our reactions in front of a painting, a design work, an advertisemnt or an exhibition.
Starting from the limits of neuroscience research on artworks, Nicola Colecchia, founder of Synapticart, finds out a new research of perspectives based  on the use of language of neural networks that is unconsciously inscribed in the anyone's body and mind. The use of such language dictates the success of the artwork, as demontrated in masterpieces by great artists amd designers who, in any era and any place, intuitively created sub-symbolic tools to improve the power of attraction of their art work. (Leonardo da Vinci, Tiziano, Mirò, Magritte, Beuys, Weston, Kutner, Piano, Brewster, Cattelan, Hirst, Pesce, A. Mendini, Maurer, Gehry and more).
A fascinating journey into the world of sub-symbolic and neural networks.

www.synapticart.org

 

29 October at 5.30pm

MyOwnGallery, Via Tortona 27 - Milan

Free entrance with booking: colecchiasynapticart@gmail.com


23/10/2015

PHOTOSHOW: THE WORLD OF IMAGING AND THE FOUR ITALIAN EXCELLENCES

Milan becomes the city of Photography. Photoshow, the most important Italian festival dedicated to the world of Imaging and supported by AIF, Italian Association Photo & Digital Imaging - organized 3 days of full immersion of photography medium that heads towards the arrangement of "Tortona Photo District".
The heart of the event takes place at Superstudio Più in Via Tortona 27, with a rich exhibiting area, with the latest news presented by the greatest national and international brands in the field: from production to saving devices and data broadcasting, from editing to post production, from printing to archiving.
Still at Superstudio a programme full of initiatives and exhibitions by AIF under the theme of 4 italian excellences: fashion, food, design art & landscape.
We recommend the extraordinary opening of Superstudio 13 photographic studios that welcome visitors in the great Wall of Fame by Flavio Lucchini, wall still in work in progress to contain as it can the 1200 photographers who have been at Superstudio during the years.
A few steps away from via Tortona, from Slide Lounge - Former customs check-point at Darsena, Piazza XXIV Maggio - M.A.T. Association and Superstudio 13 present "Estetica del Garage" photography project by Virginia Bettoja.

23-25th October, Superstudio Più, via Tortona 27 - Milan
Friday to Saturday at 10am to 10pm
Sunday 10am to 8pm

 

Tickets are available online or on-site the day of the event

www.photoshow.it


16/10/2015

CAKE DESIGN FESTIVAL: A SWEET WEEKEND OF EXCELLENCE

Cake Design Festival brings in Tortona District, at Superstudio Più, all the most tasty shades of bakery, chocolate, ice-cream in the sign of sweetness.

A dynamic and lively atmosphere, gathers the world of Artistic Bakery, with laboratories, demonstrations, competitions in the sign of creativity and handicraft. Many special guests and partners this year: Renato Ardovino protagonist of Real Time, Ernst Knam (in the photo) the king of chocolate,  judge in Bake Off Italia, Toni Brancatisano protagonist of Gambero Rosso and many other personalities of the most well-known italian bakeries and ice-cream shops.
An event also suitable  for the little ones thanks to the Kids area, by Cartoonito, where kids can have fun learning the art of decoration, thanks to sweet laboratories and educational theme games. Among this edition's new entries Cake Festival Awards must be pointed out: the first edition of an reward to excellences in the various categories with the purpose to honor ability, ideas and the most original creations. A true record-breaking edition is expected: on friday, Schär will try to make the Guinness Book Records, creating the world's biggest Gluten Free muffin.

To participate, please register locally on the day of the event.

 

 
www.cakedesignitalianfestival.com
 
16 - 18 October from 10am until 7pm
Superstudio Più, Via Tortona 27 - Milan


16/10/2015

MTV: AN OPPORTUNITY TO GO TO EMA 2015

MTV Italia gives to its most determined fans the opportunity to win a standing ticket for MTV EMA 2015. all you need is passion for music and the ability to prove it in 60 seconds, with all your energy, enthusiasm and originality you have to some MTV Representatives and media partners of the event.
The "casting" are at Superstudio Più in via Tortona 27, the 16-17-18 October from 10am until 6pm.
the luckiest ones will be win a ticket for one of the year's most awaited for music show, on 25th of Ocober at Forum of Assago.

news.mtv.it
 
16 - 17- 18 October from 10am until 6pm
Superstudio Più, Via Tortona 27 - Milan


13/10/2015

RESONANCES FESTIVAL: SCIENCE - ART - POLITICS

Science, Art and Politics. Three worlds, at first sight very distant one from the other, now interacting with each other in "Resonances", two days festival hosted at Superstudio Più, organized by Research Centre of European Commission.
Conferences, performances and an exhibition of ten installations, with the collaboration among artists and JRC members, face themes such as geo-engineering, animal testing, ground degradation and water management.
Don't miss FOOD | Sustainable | DESIGN, where, on both days,  the interdisciplinary  Eat Art Performance by Sonya Stummerer and Martin Hablestreiter takes place, where boundaries are dejected between art, science and audience, recreating an actual supermarket based on new criteria for the arrangement and presentation of food. Food becomes an artistic invention of awareness on the political and ecological consequences of food consumption.

 

ec.europa.eu

 

13th - 14th October

Superstudio Più
Via Tortona 27 - Milan


03/10/2015

FEED THE PLANET WITH SLOW FOOD

Feeding the planet: the biggest challenge our generation has to face. At Superstudio Più, discussing together for the first time, thousands of young farmers, producers, and food professionals, all under forties, coming from 120 countries of the world for "Terra Madre Giovani - We Feed the Planet" event.
Malnutrition, waste, work exploitation and food commercialization, are the hot topics that bring out an intense schedule of conferences, workshops, laboratories and seminars, that mainly take place between Via Tortona 24 and "Mercato Metropolitano". Terra Madre Giovani – We Feed the Planet ends on 6th October at Expo, when thousands of farmers will present their solid conclusions and solutions to redefine the future of nourishment and will generate a march along the Decumano up to Slow Food space.

 

3 - 6 October (by invitation only)

www.wefeedtheplanet.com


02/10/2015

GREEN CITY: "GROW THE CITY" ON SUPERSTUDIO'S ROOF

A unique and intense weekend sponsored by the municipality of Milan, from 2nd to 4th October, Green City expects about 120 coordinators and involve all the city. Green is the theme in every declination and the wish to revalue a "nature-friendly" city  with meetings, presentations, laboratories open to the public. "The Paddy Field of the Roof" will be open for the occasion every day from 2pm to 8pm and will also host various appointments, "Green City- Coltivare la Città" (Grow the City): Milan, Turin, Rome. "Expriences discussions" Workshop on the theme of requalification of urban suburb.

 

Check out the event schedule on www.greencitymilano.it

www.novacivitas.it/calendario

 


30/09/2015

CHINESE OF FASHION IN UNDER GALLERY

A small group of creative and fashion-influencer representatives of Shanghai, members of Design and Trips association, accompanied by the professor Luca Fois during their visit in milan for fashion week, curiously looked around into the maze of the effervescent White discovering new brands and new opportunities, tasted excellent fish at Superstudio Più's Fish Bar, and was literally enchanted when visiting Flavio Lucchini's Under Gallery where is kept a selection of his best work that examine the relation between art and fashion. Among various projects of our guests: arriving with the most hot chinese's contemporary fashion at White, bringing an exhibition of Lucchini's work in the heart of Shanghai.


29/09/2015

GIORGIO ARMANI'S BOOK, "NEIGHBOUR" OF EXCELLENCE

As in a sequence, Superstudio 13's famous photographic studios, Armani's theatre and headquarters, the fashion museum Silos, and more Giorgio's new offices stand one after the other and finally, the multi-purpose hub Superstudio Più.
"neighbour" client, friend with whom Gisella Borioli and Flavio Lucchini, founders of Superstudio, have shared the best years of fashion publishing, through the magazines they used to run, such as Vogue, to Uomo Vogue, to Donna to Mondo Uomo to Moda and many more, Giorgio Armani told his story in an extraordinary book curated by the journalist Suzy Menkes. Hundreds of alluring images of his life and of his career flow along with a fluid narration that opens his heart and make us live his own emotions. The presentation, which took place right after the Spring-Summer fashion show, in a star-crowded hall, with magnified photos from the book sliding on the walls, ended up across the street, in the Silos garden, facing Via Tortona.


26/09/2015

WHITE SHINES IN THE TORTONA FASHION DISTRICT

Woman fashion week is back and Tortona (fashion) district brightens up with WHITE. In Superstudio's Più historical location and other venues in the area, the contemporary fashion fair starts, mixing up trends, experimentation, hand-made excellences, research and awareness of the largest markets.
Numbers are impressive: 500 exhibitors (34% international) and 20000 expected visitors. 186 new entries will make their debut in this edition and, among them, Sapopa stands out: an Italian brand introducing the active style in everydays women' s wear.

Once again for this edition, Superstudio's Basement hosts the best of international research, whereas  young producers are part of Inside, area dedicated to fashion projects in a start up phase. Two special events make this edition of White even more amazing. "All You Need Is White" exhibition by Flavio Lucchini continues in MyOwnGallery, where the artist explores  the theme of white between art and fashion,
The "Third Paradise" installation by Pistoletto, on the Roof,, is the location of a dialogue between Denise Bonapace and Benedetta Barzini on the TOPIC of the relation between Project and Fashion, followed by a workshop, also  by the artist-stylist Bonapace WHERE  old discard clothes find new using purposes (26th September).

 

26-27-28 September (by invitation only)

Superstudio Più - Via Tortona 27

http://www.whiteshow.it/


24/09/2015

HUNGRY: DRINK&PHOTOS AT SUPERSTUDIO CAFÉ

Cuisine as an artistic abstraction and a painting that becomes a plate. This is the photography project by Alessio Salvato, in collaboration with Istituto Italiano di Fotografia, where are it internalized and transformed into nutritious substances that can be assimilated by the organism, favoring the sight to taste.
A little but valued exhibition to taste with a glass of wine at Superstudio Cafè in via Forcella 13, the restaurant- bar next to Superstudio 13's photographic studios, now, a space for recurring art photo.

 

Thursday 24 September - 6pm
Supertudio Café
Via Forcella 13
info: areart@superstudiopiu.com

 


17/09/2015

TORTONA FASHION DISTRICT: WHERE FASHION LIVES 365 DAYS A WEEK

An intersection of old Milan streets, a post-industrial area, a central district of Milan, an area of the city were the past of blue-collar housing, of workshops, of little stores lives side by side with the present of factories turned into creative industries, with the future of new architectures.
Since 1983, when the first Superstudio establishes, pioneering the metamorphosis, until today, this part of the city has been evolving, year after year, spontaneously, into Tortona District, the most innovative and imitated district in Milan. A district where fashion is widespread and lives 365 days a year with the peaks of Milano Fashion Weeks, where design flared up the Fuori Salone phenomenon, where night life is livened up by young creatives and international visitors. Thanks to an initiative by Superstudio Group and M.Seventy that networks the whole Tortona district and surroundings to create a publishing schedule , starting with a map and a website (working soon), gathering all Tortona (fashion) District’s addresses, initiatives and events, communicating and spreading information on the “fashion systems” in the area, thus affording insiders (and outsiders) enjoying initiatives, overlapping events, calendars and significant places.

 

www.tortonadistrict.com (working soon)
info@tortonadistrict.com


16/09/2015

NEW EXHIBITION AT DARSENA SLIDE LOUNGE: VIRGINIA BETTOJA

The garage as a frumpy and dusty urban place can show an unexpected charm and a surprising architectural harmony. That’s the theme of the photographic exhibition ‘Estetica del Garage’ by Virginia Bettoja, in collaboration with Istituto Italiano di Fotografia, the second appointment of the photographic project organized by Superstudio 13 and M.A.T., in cooperation with AFIP, at the new exhibition place Slide Lounge (former customs check-point at Darsena).

 

Vernissage: Thursday 17 July at 6.00pm
Slide Lounge, ex casello della Darsena
Piazza XXIV Maggio, Milan

 

Open: Tue-Fry h: 1pm - 7pm
            Sat-Sun h: 11am - 7pm

www.virginiabettoja.com
Per info: areart@superstudiopiu.com


12/09/2015

EUROPEAN SCHOOL OF ECONOMICS: ART OF DREAMING

In an exciting and cosmopolitan atmophere took place the post laurea graduation ceremony of the students of the ESE, European School of Economics, the international school located at Superstudio Più.

Students and professors from the campus of Milan, Florence, Rome, New York, London and Madrid animated the morning that ended with a "music performance" by Giuseppe Bruno and by the Exclusive Saxophone Quartet. All the young graduated students received the greatings and the wishes by the president Elio D'Anna who had reminded that the aim of the ESE is not only the academic education, but also to teach the "Art of Dreaming".


09/09/2015

INTERTEX: THE WORLD OF TEXTILE IN MILAN

Exhibitors of textiles, apparel and fashion accessories from China, Turkey, India, Pakistan Bangladesh and Nebal, but also fashion proposals made in Italy, young designers, vintage corner, B2B meetings and fashion happy hour.

That's Intertex Milano, one of the most important international exhibition that will be hosted from the 9th till the 11th of September at Superstudio Più at Tortona street.

 

For info: http://www.intertex-milano.it


03/09/2015

SUPERSTUDIO NEXT EVENTS' CALENDAR

May 23rd – September
LANGOSTERIA FISH BAR
The refined lobster restaurant in Tortona district comes to Superstudio Più: cozy stands will welcome visitors of EXPO2015 with oysters and raw fish, lobster - crab & salad, fish kitchen, landfare tidbits, authentic "Recco focaccia bread", handmade ice-cream, champagne and…. a most researched mixology with Oyster bar.

http://www.langosteriafishbar.it
 
June 23rd – September 30th
ALL YOU NEED IS WHITE
The line of the famous song by the Beatles inspires the title of the exhibition by Flavio Lucchini opened in MyOwnGallery and art.box. White like a page to be filled with emotions, a lesson of purity, a base for any shade our mind suggests, a synthesis of life choices, always creative, calvinist, ahead of time.

http://www.myowngallery.it/index.php?pag=mostra&tpl=mostra&spag=2&idp=50&id=343
 
till the end of October

"TERZO PARADISO- COLTIVARE LA CITTÀ", CONCERT     

The big installation by Michelangelo Pistoletto born from the project by n.o.v.a.civitas and located on the Superstudio roof  hosts events, exhibitions, workshops, conferences about the sustainable agricolture, between art and culture. 
event calendar:http://www.coltivarelacitta.it 

 

September 9th-11th 
INTERTEX MILANO
The first international showcase dedicated to the textile industry and opened to manufactures and exhibitors from all over the world.
http://www.intertex-milano.it
  

September 26th-28th
WHITE MAN AND WOMAN
The international exhibition of contemporary and cutting edge fashion in Milan lights the whole Tortona Fashion District up. Men, Women, Accessory, Beauty, Eyewear, big brands and young talents selected.
http://www.whiteshow.it
  

October 3rd-5th
TERRA MADRE GIOVANI – WE FEED THE PLANET
An unique event where the young agricoltures from all over the world will look for solutions to feed the planet in the future. An occasion to give a chance for the future of our food.
www.wefeedtheplanet.com 
 

October 16th-18th

CAKE FESTIVAL
6th edition of the most important Italian festival dedicated to the world of Cake Design, Bakery, Chocolate and Ice cream Making.
http://www.cakedesignitalianfestival.com
 
October 23rd-25th

PHOTOSHOW
The AIF Association promotes the most important Italian fair dedicated to the world of Photo & Digital Imaging. The areas of the new edition of Photoshow are Design, Food, Art & Landscape and Fashion: the four fields that the whole world recognizes as Italian excellences.
http://www.photoshow.it
          

October 29th
NEURONS&SUPERDESIGN

How does our brain work in front of a work of art or design? Nicola Colecchia, lecturer and researcher in General Psychology, leads us into the world of sub-symbolic in the neural networks, a versatile language that crosses national, cultural and educational boundaries.
http://en.expoincitta.com/Calendar/Events/Neurons--Superdesign.kl
 
 


29/07/2015

LEXUS ADV CAMPAIGN IN DAYLIGHT

The new SUV by Lexus, NX Hybrid, which encloses the essence of style, the most advanced technology and attention to detail, choose Superstudio Più's Daylight room for its new launching campaign.


14/07/2015

LAURENCE XU: REHEARSAL IN DAYLIGHT

Laurence Xu, the first high fashion Chinese designer to be invited in 2013 at the Haute Couture Fashion Week in Paris, ends in style the Expo week dedicated to Nanjing with a great Fashion Show of 40 outfits in pure brocade declined in the four elements representative of the city: mountains, water, forests and cities. The fashion show, organized expressively at Superstudio Più (casting and fitting), has managed to capture the extraordinary epic of the city and translate it into elegant tailored suits of astonishing beauty, combining history and Chinese culture to contemporary art that is fashion.


10/07/2015

STARS PARADE WITH LA7


Stars parade at Superstudio Più's Central Point, hosting the  LA7 presentation of all the new entries for TV season 2015/2016. The schedule of shows to be broadcasted after the summer break, presents some appreciated confirmations: information remains the network pillar, with Lilli Gruber, Enrico Mentana, Corrado Formigli and Giovanni Floris.
Also confirmed Maurizio Crozza whose success seems to be endless, whereas, among the channel new entries, we welcome a new talent show, Il Boss dei Comici, with Alessandro Siani as a juror.  A new format also for Miss Italia, with its third edition on the network.


07/07/2015

THE FORMER CUSTOMS CHECK-POINT AT DARSENA OPENS UP TO PHOTOGRAPHY

There is a new exhibiting space in Milan, for photography lovers: the Slide Lounge, managed by Associazione M.A.T. within the recently re-qualified pedestrian area next to the Darsena. A project by Superstudio 13 in cooperation with AFIP, the space opens on Wednesday 15th July the exhibition "MILANO" by young artist Flavio Di Renzo.  The exhibition develops in three thematic rooms that narrate "The man and the city", "EXPO 2015" and "Architecture Reflections" and is a part of a wider Superstudio project that will be officially launched as from September.

 

Vernissage: Wednesday 15th July, at 6 pm

Slide Lounge, former customs check-point at Darsena.

 

Opening time:

Tuesday/Friday 12 noon  - 6 pm

Saturday/Sunday 11 am -  7 pm

 

Watch the VIDEO presentation.

 

For info: areart@superstudiopiu.com



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