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SUPERSTUDIO’S new project recounts the excellences of the contemporary design
Design and designers appointments
Monthly exhibitions in MyOwnGallery
First appointment
Toys. Objects and furniture in dialogue with art
7th - 28th July 2017 || Mo - Fr 3pm/6.30pm

Opening 6th July from 6pm
In the heart of Superstudio Più historical Milanese location of design, fashion and contemporary art, by the creators of the Superdesign Show event, the biggest and most prestigious exhibiting format of the Fuorisalone, the FUORI FUORI SALONE/PEOPLE & STORIES is born, an exhibiting format conceived to create continuity at Superstudio between one edition and the other of the Design Week, with theme exhibitions that follow one another once a month.
Superstudio confirms its position as promoter and protagonist of the International design in Milan even outside the Milanese Design Week, creating various appointments of research, knowledge, discovering summoning professionals, journalists, aficionados, visitors and operators during a short but intense cultural event.


FUORI FUORISALONE/ PEOPLE & STORIES recounts with an original concept, stories and protagonists of the contemporary design, visualizing lives, products, projects or other contents.
On show are the stories of protagonists who left or will leave a mark in the world of project and trend collective or solo exhibitions. Companies, architects, buyers, designers, trend setters, entrepreneurs, creatives are invited to exhibit and to participate to the project, through an event or an exhibition they will have the opportunity to benefit from the wonderful atmosphere of a successful gallery, in a dedicated and customizable space, showing at its best and with the possibility to organise focused meetings.
Superstudio’s schedule dedicated to design FUORI FUORISALONE/ PEOPLE & STORIES is hosted in MyOwnGallery, sophisticated art gallery of 300 sq.mt. that for years has hosted exhibitions of art, trends, prestigious international names of design, located at the entrance of via Tortona 27. In addition an art.box, two showcases dedicated to creative installations, overlooking the street and that encourage you  to enter.

The first appointment

Furniture and objects designed with a playful and ironic sprit, or projects for adults that are a tribute to the world of children. Cute little animals to sit on, irresistible toys to try out, delicate lamps that reminds of the little girls closeness and tables inspired by fairy tales… Selected objects by ALTREFORME, DANIELA GERINI, HAND STUDIO, LAGO, MAGIS, QEEBOO, SLIDE and VALSECCHI 1918, will dialogue with the “Toys” by Flavio Lucchini, the first artist to take challenge looking at the fashion world with naive astonishment.
The desire is to exhibit on one side iconic design pieces that have been able to give light heartedness and irony back in our houses, furniture accessories that become toys for adults, in front of which it is impossible not to smile nor remain emotionless; on the other side are the “toys” made of many irregular cubes that turn into small and large totems to observe full of ecstatic astonishment.  Analogies among these eclectic designers and infantile poetry of the artist prove to be obvious; they leave you dreamy and they tempt you to rediscover a joyful, colourful fantastic world, where anything is possible. 
For info: areart@superstudiopiu.com 

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