Womenswear is under the spotlight at the new edition of White Milan, from 25th to 27th February. Organised by M. Seventy, this tradeshow of contemporary fashion focuses the attention on womenswear presenting 511 brands, of which 145 International players and 189 new entries that recount themselves through an itinerary exhibition at Superstudio Più and in the Tortona Fashion District.
Working on new trends, White explored right from the beginning, more than once, the Far East and North European countries, now focusing on East Europe. The attention to International avant-garde is reaffirmed, among the others, in the areas dedicated to China with Whiteast and to Belgium with a showroom area (Les Belges) in collaboration with Wallonie-Bruxelles design mode, pro-administration company; not to mention the Made in Italy project with “It’s time to contemporary artisan” that combines the fair and the “Confartigianato” under the “Miac-Moda” contemporary Italian handcraft, debuting White folies format that groups eight brands in the name of custom tailoring exclusivity.
Superstudio Più and neighborhood
25 – 27 February
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