Only few fashion exhibitions are able to propose so many new entries and trends at every edition, such as White, on stage at Superstudio Più and in other locations of Tortona district from 24th to 26th October. A pavilion with the coolest Chinese designers fills the whole Art Garden: partner of the China project is Andrea Panconesi, founder of the cult on and off line boutique, LuisaViaRoma, whereas Jinnnn brand is the special guest of the area.
Break Time is an alternative format for the presentations, born from an idea of Mario Boselli, president of the The National Chamber for Italian Fashion for many years. «Break Time- explained Boselli- is between a static presentation and a live one. Not only for a few minutes, but “from…to …”, so buyers are able to touch the materials and talk to the designers”, in Superstudio’s art gallery, the MyOwnGallery.
A special project created with Ice, It's time to South, is otherwise meant to support designers from Southern Italy, particularly from Sicily, Calabria, Puglia and Campania, whereas the brand-new area Showroom, all light and wood, located at Superstudio Only New Brands @ White, first floor, hosts the collections by 24 brands at their first time in the milanese exhibition.
Handicraft is still a key appointment within White Studio - It's time to Contemporary Artisan, where the first Miac-Moda Italiana Aziende Contemporary, originated by an agreement with Confartigianato Moda, will be launched.
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