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21/05/2018

INTERACT 2018: DIGITAL EXCELLENCE FOR THE FIRST TIME IN MILAN

The best of the European digital advertising turns up in Milan.
Interact, the peak event by IAB Europe, arrives for the first time in Lombardy’s capital for two days of sessions and workshops dedicated to trends and best practices of the digital marketing.
The headline “Disrupt. Adapt. Reinvent.” for the edition 2018. High-level guests and European main leaders of the field will alternate on stage to confront each other on the hot themes of digital advertising with specific focus on current contents such as GDPR and e-Privacy.

Among top guests: Evgeny Morozov, most expert on new media, journalist and sociologist critic towards digital platforms and their social impact, Franck Sineau, Media-Group Director of Richemont, Barbara Sala, CSE Connection and Coca-Cola Italia Media Director and Bastien Parizot, Global Head of Consumer Engagement & Personalization Nestlé.
During the event, an Award Ceremony of the MIXX Awards, and Research Awards will also take place, that celebrate the excellences in the digital field both regarding advertising campaigns and research projects.
The complete schedule of Interact 2018 is online on interactcongress.eu/#agenda

 

23-24 May, at Superstudio Più, via Tortona 27 Milan.



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